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Ixana: The Second Nervous System for Physical AI
Why this hardware startup is betting on E-field wireless to kill cables and bulky batteries
In a world obsessed with wireless, we've hit a fundamental physics wall. Bluetooth and Wi-Fi drain batteries; cables are fragile and restrictive. Ixana isn't just iterating on existing protocols—they're building a new nervous system for physical AI, using the human body itself as a conduit for data.
"They aren't trying to make Bluetooth better—they're making the entire concept of 'wireless' obsolete by turning the user into the network."
The Problem They Actually Solve
The wearables market is exploding, but it's hamstrung by a brutal trade-off: either you have a device that lasts all day (think smartwatches) or one with rich sensing and AI (think AR glasses). Ixana's Wi-R technology uses the human body's conductivity to transmit data, achieving ultra-low power consumption that makes all-day AI wearables physically possible. They're not selling a chip; they're selling the ability to build devices that were previously impossible.
The Traction Story
With 45 employees and $15.7M in revenue, Ixana is in that critical 'prove it' phase of hardware. Their traffic profile reveals a sophisticated audience: 42% comes from organic search, indicating strong inbound interest from engineers and builders. The top search term 'ixana' has 930 monthly volume—small but hyper-targeted. This isn't a consumer brand chasing mass awareness; it's a B2B infrastructure play where the right 100 customers matter more than 1 million visitors.
The technology stack (Next.js, Vercel, Tailwind) suggests a modern, engineering-led culture. Their social presence on Twitter and LinkedIn is focused on technical content and company building, not hype. The leadership team—Angik Sarkar (CEO) and Shreyas Sen (CTO)—brings deep academic and industry credibility to a space that's been plagued by overpromises and vaporware.
- Wi-R technology uses the body as a data conduit, not just air
- Ultra-low power enables 'all-day' AI devices without bulk
- Targets wearables, AR/VR, and robotics simultaneously
- Revenue at $15.7M suggests real product-market fit
- 45-person team is lean for hardware, indicating efficiency
The Verdict: Infrastructure, Not a Gadget
Ixana isn't building the next smartwatch—they're building the technology that enables the next thousand wearables. In the race for physical AI, the winners will be those who solve the battery and connectivity problem first. Ixana is betting that the solution isn't better radios, but a fundamentally different approach to communication itself. For founders and investors, this is a company to watch: they're playing a long game with real revenue, focused on the hardest problem in the space.
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Ixana Wi-R - E-field wireless for low power wearables, AR/VR and physical AI
Ixana develops Wi-R, an E-field wireless technology that delivers ultra low power, high bandwidth connectivity for wearables, AR/VR, robotics and industrial automation. Build all-day AI devices without bulky batteries or fragile cables.
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About ixana.ai
Ixana develops Wi-R, an E-field wireless technology that delivers ultra low power, high bandwidth connectivity for wearables, AR/VR, robotics and industrial automation. Build all-day AI devices without bulky batteries or fragile cables.
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ixana.ai uses 9 technologies across their website including HSTS, Vercel, Facebook Pixel, and more.
Security
HSTS
Cloud & Hosting
Vercel
Advertising
Facebook Pixel
Analytics & Marketing
PostHog
Performance
Lazy Loading, Priority Hints
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
ixana.ai receives approximately 10.6K monthly visitors and ranks #1,916,422 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:57 on the site.
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