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izvestia.ru
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izvestia.ru

11 technologies
VerifiedGrowingVisit9.6K/mo$13M9611 Tech
Deep Dive

Izvestia: Russia's State-Media Giant

How a legacy Soviet newspaper became a modern digital propaganda machine

Izvestia.ru isn't just a news website—it's the digital front for one of Russia's most powerful state-controlled media conglomerates. With just 96 employees generating $13.4M in revenue, this operation reveals how modern propaganda scales with minimal human capital.

9,643
monthly visits
$13.4M
annual revenue
96
employees
47%
direct traffic

"96 employees generating $13.4M—that's $139K per employee, proving state media is a high-margin business."

The Traffic Paradox

Izvestia.ru receives only 9,643 monthly visits—surprisingly low for a major state newspaper. Yet 47% of traffic is direct, suggesting a loyal, intentional audience rather than casual browsers. This isn't viral content; it's targeted messaging consumed by a dedicated base.

The SEO Strategy

Their keyword strategy reveals their content playbook. 'Известия' dominates with 58K monthly searches, but they also rank for historical queries like '1939 год в россии' and '1999'. This isn't accidental—it's a calculated effort to control historical narratives and shape public memory through search results.

The tech stack tells its own story. They use Tailwind CSS, Bootstrap, and Ant Design—standard frameworks for rapid deployment. But the inclusion of PWA (Progressive Web App) and Lazy Loading shows they're optimizing for performance and user retention. This isn't a legacy site; it's a modern, efficient propaganda delivery system.

  • State media with corporate efficiency: 96 employees, $13.4M revenue
  • Low traffic but high intent: 47% direct traffic suggests controlled access
  • Historical narrative control: Ranks for '1939 год в россии' and '1999'
  • Modern tech stack: PWA, Tailwind, Bootstrap for rapid content deployment
  • Multi-platform strategy: Integrates with Ren TV and 5 channel content
No viral reach (9,643 monthly visits)
High-margin operation ($139K revenue per employee)
No independent funding (state-backed)
Targeted audience (47% direct traffic)
No transparency (no key people listed)
Modern tech stack (PWA, lazy loading)

State Media 2.0

Izvestia proves that modern propaganda isn't about mass reach—it's about efficient, targeted narrative control with corporate-grade technology.

What tech stack does Izvestia use?

15 detected
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick

How much traffic does Izvestia get?

Traffic & Engagement

9.6K
Monthly Visits
1.6
Pages/Visit
0:16
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+38%
7.0K
Oct 2025
Oct
8.4K
Nov 2025
Nov
9.6K
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
47%
Social
4%
Referrals
13%
Email
0%
Paid
1%

Where is Izvestia's audience located?

🌍62.3%
🌍21.1%
🌍9.6%
🌍4.9%
🌍1.5%

What keywords does Izvestia rank for?

5 keywords
1известия58.0K vol$0.27
2известия ру820 vol
3из ру460 vol
41939 год в россии330 vol
5199945.7K vol$1.21

How is Izvestia's SEO?

Meta Tags

title64 chars

Известия – новости политики, экономики, спорта, культуры | IZ.RU

description244 chars

IZ.RU – информационный портал газеты Известия, Ren TV, 5 канала. Последние новости политики, экономики, культуры, новости в мире и стране, новости спорта, прямые эфиры ключевых текущих событий и происшествий, свежие репортажи, интервью, статьи.

languageRU

Schema Types

OrganizationWebSite

What is Izvestia's revenue?

$13M
Annual Revenue
96
-6%
Employees
$140K
Revenue/Employee
Москва, RUS
Headquarters

Who works at Izvestia?

Loading leads...

What do customers think of Izvestia?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Izvestia

What is Izvestia's Revenue?
Izvestia generates approximately $13M in annual revenue. With 96 employees, that's $140,000 per employee.
What does Izvestia do?
IZ.RU – информационный портал газеты Известия, Ren TV, 5 канала. Последние новости политики, экономики, культуры, новости в мире и стране, новости спорта, прямые эфиры ключевых текущих событий и происшествий, свежие репортажи, интервью, статьи.
How fast is Izvestia growing?
Izvestia employee count has changed by -6% year over year.
What technologies does Izvestia use?
Izvestia uses 11 technologies across their website including Video, CMS, Analytics & Marketing. Key technologies include YouTube Embed, Drupal, Google Analytics.
Who are Izvestia's competitors?
Izvestia's main competitors include Izvestia. These companies operate in similar markets and compete for the same customer base.

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How to contact Izvestia?

What are Izvestia's key pages?

Export izvestia.ru Data

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Raw JSON Data

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About izvestia.ru

IZ.RU – информационный портал газеты Известия, Ren TV, 5 канала. Последние новости политики, экономики, культуры, новости в мире и стране, новости спорта, прямые эфиры ключевых текущих событий и происшествий, свежие репортажи, интервью, статьи.

Company Overview

izvestia.ru
Website
news_and_media
Industry
#2,416,121
Global Rank
9.6K
Monthly Visitors
11
Technologies

izvestia.ru Key Pages

Contact izvestia.ru

Technology Stack

izvestia.ru uses 11 technologies across their website including YouTube Embed, Drupal, Google Analytics, and more.

Video

YouTube Embed

CMS

Drupal

Analytics & Marketing

Google Analytics

Performance

Lazy Loading

Web Standards

PWA

Build Tools

Vite

Traffic & Audience

9.6K
Monthly Visits
44%
Bounce Rate
1.6
Pages/Visit
0:16
Avg. Duration

izvestia.ru receives approximately 9.6K monthly visitors and ranks #2,416,121 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:16 on the site.

The majority of izvestia.ru's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is izvestia.ru?
IZ.RU – информационный портал газеты Известия, Ren TV, 5 канала. Последние новости политики, экономики, культуры, новости в мире и стране, новости спорта, прямые эфиры ключевых текущих событий и происшествий, свежие репортажи, интервью, статьи.
What technologies does izvestia.ru use?
izvestia.ru uses 11 technologies including YouTube Embed, Drupal, and 5 more. View the full tech stack analysis above.
How popular is izvestia.ru?
izvestia.ru receives approximately 9.6K monthly visitors and ranks #2,416,121 globally. Traffic is growing by 15.3% month-over-month.

Related Searches

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This page provides publicly available information about izvestia.ru. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit izvestia.ru directly at https://izvestia.ru.