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J-Drain: The $20M Niche Giant
How a drainage company dominates a hidden market with 131 employees
While SaaS startups chase unicorn valuations, J-Drain quietly built a $19.6M revenue engine solving a problem literally everyone ignores: drainage. From athletic fields to industrial sites, they've turned water management into a serious business.
"They own a category so niche that Google barely knows it exists—yet they have 131 people on payroll."
The Unsexy Empire
J-Drain operates in heavy industry and engineering—a sector where relationships trump flash. With 131 employees generating $19.6M, that's roughly $150K revenue per employee. Not viral growth, but sustainable, boring profitability. Their 47% direct traffic proves they're the default choice, not the discovery.
The Traffic Paradox
Here's the tell: 3,358 monthly visits for a $19.6M business. That's absurdly low traffic for that revenue. It means they convert at industrial-grade efficiency. While others chase scale, J-Drain masters depth. Their top keyword 'jdr' (2,270 monthly volume) shows they're the industry shorthand—like Kleenex for tissues.
The tech stack reveals their approach: jQuery, Bootstrap, and Tailwind CSS. Not bleeding edge, but battle-tested. They're not building for VCs—they're building for engineers who need solutions that work. The lack of social profiles speaks volumes: this is a B2B relationship business, not a DTC brand.
- 131 employees vs. 3,358 monthly visits = extreme conversion efficiency
- 47% direct traffic = default vendor status in their niche
- 28% organic = they rank for their own brand, not discovery keywords
- $19.6M revenue = sustainable, boring growth
The Unsexy Truth
Real businesses don't need to be viral. They need to be indispensable. J-Drain is the plumbing of the internet—unseen, unglamorous, but absolutely critical to the infrastructure.
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🥇 J-Drain Drainage for Industrial, Commercial, Residential | Atlanta, GA
J-Drain solves every drainage challenge. Advanced technology drainage solutions for Industrial, Commercial, Athletic Field, Residential and other applications.
J-Drain Drainage for Industrial, Commercial, Residential | Atlanta, GA
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About j-drain.com
J-Drain solves every drainage challenge. Advanced technology drainage solutions for Industrial, Commercial, Athletic Field, Residential and other applications.
Company Overview
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Technology Stack
j-drain.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
UI Libraries
DaisyUI
Traffic & Audience
j-drain.com receives approximately 3.4K monthly visitors and ranks #4,670,349 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:36 on the site.
The majority of j-drain.com's traffic comes from .
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