Jacobs isn't just another engineering firm—it's a $14.1B behemoth that builds the invisible infrastructure of modern civilization. Yet with 75,465 employees, their digital footprint reveals a fascinating paradox: massive scale meets minimal online presence.

"When 54% of traffic comes directly to your domain, you're not marketing—you're a utility."

The tech stack tells another story. jQuery, Bootstrap, and Tailwind CSS suggest a legacy-heavy site that's been patched rather than rebuilt. Google Analytics and Clarity provide the data, but the lack of modern frameworks hints at a company where engineering resources are allocated to actual projects, not website optimization. This isn't a digital-first brand—it's a physical-first giant.

• Direct traffic dominance (54%) signals brand authority, not marketing spend
• Heavy industry focus means long sales cycles and relationship-driven growth
• Top keywords are operational ('careers', 'solutions'), not commercial
• Tech stack reveals a 'good enough' digital philosophy—function over form