In a world obsessed with digital disruption, Jacobsen stands as a testament to enduring craftsmanship. With over 60 years of history, they aren't just selling flooring; they are selling a legacy of New Zealand engineering. But how does a 78-person, $7.5M revenue company navigate the modern web? Let's pull back the curtain.

"Jacobsen isn't just a flooring supplier; they are the infrastructure of New Zealand's built environment, one floorboard at a time."

The leadership team—led by CEO Renee Jacobsen and Director of Marketing Renee Woolcott—has clearly prioritized operational excellence over vanity metrics. They utilize Google Tag Manager and Facebook Pixel, indicating they are tracking data, but perhaps their conversion funnel happens offline or via direct sales channels, a common trait in elite heavy engineering firms.

• Hybrid Tech Stack: Combining Tailwind CSS for speed with Ant Design for enterprise-grade UI components.
• Niche Authority: Dominating specific NZ flooring sectors rather than chasing broad, low-intent traffic.
• Social Proof: Active on LinkedIn and Facebook, leveraging professional networks over mass-market appeal.