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JCW Burgers: The Data-Driven Fast Food Play
A regional burger chain with a surprisingly modern digital playbook
In a world of burger giants, JCW's is a data-backed regional player proving that quality and volume can coexist. With $9.1M in revenue and a tech stack that rivals modern startups, they're not just flipping patties—they're optimizing operations.
"They're not just selling burgers—they're selling a brand that customers remember and search for directly."
Customer Loyalty vs Discovery
With 47% direct traffic and 30% organic search, JCW's has built a loyal customer base that doesn't rely on paid ads. Their top keyword 'jcw' alone gets 7,410 monthly searches—showing strong brand recall. This is the mark of a business that's doing something right at the local level.
The Tech Stack Paradox
JCW's runs on WordPress with Tailwind CSS, Bootstrap, and jQuery—a classic startup stack for a burger joint. They use Optimizely for A/B testing and Zendesk for customer service. This isn't just a restaurant; it's a digital-first business that happens to serve great food.
What's striking is their regional focus with just two locations mentioned in headlines—American Fork and Lehi. Yet they've managed to generate 12,086 monthly visits. This suggests a highly efficient local marketing strategy that maximizes ROI per location, something most chains struggle with.
- Strong brand recall: 7,410 monthly searches for 'jcw'
- Nutrition transparency: 'jcw nutrition information' is a top search term
- Location-specific demand: 'jcws locations' drives targeted traffic
- Sunday closure strategy: Both locations close Sunday, creating scarcity
The Regional Powerhouse Playbook
JCW's proves that dominating a local market with quality and digital savvy can be more profitable than chasing scale.
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JCW BURGERS
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About jcws.com
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Technology Stack
jcws.com uses 11 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Customer Support
Zendesk
A/B Testing
Optimizely
Performance
Lazy Loading
Traffic & Audience
jcws.com receives approximately 12.1K monthly visitors and ranks #1,838,514 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:47 on the site.
The majority of jcws.com's traffic comes from .
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This page provides publicly available information about jcws.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit jcws.com directly at https://jcws.com.