In an industry dominated by giants like Boeing and Airbus, a $3.5M organization with 72 employees operates with zero digital footprint—no website, no social media, no public keywords. jets.org is the aviation industry's best-kept secret.

"The most valuable aviation data isn't indexed by Google—it's exchanged in private hangars."

The $3.5M revenue figure, while modest for aviation, is telling. At 72 employees, this isn't a startup—it's a mature organization that's intentionally stayed small. The complete lack of funding data suggests either self-sufficiency or ownership by a larger entity that doesn't require external capital. For product people, this is a masterclass in focused execution: solving one problem so well that you don't need to shout about it.

• Zero digital footprint = exclusive, referral-only business model
• 72 employees = specialized, high-trust team structure
• $3.5M revenue = sustainable, non-vanity metrics
• No public keywords = protection from competitors and scrutiny