jfcltd.co.nz
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John Fillmore Contracting: The $83M NZ Infrastructure Giant
How a traditional civil construction firm dominates with modern digital presence and 262 employees
In New Zealand's competitive infrastructure market, John Fillmore Contracting isn't just another construction company—it's a market leader with $83.6M in annual revenue, 262 employees, and a digital footprint that defies industry expectations. While most civil contractors still rely on word-of-mouth, JFC is capturing 1,926 monthly visitors through strategic SEO and social presence.
"JFC proves that even in traditional sectors, digital dominance creates competitive moats that traditional contractors can't cross."
The Human Infrastructure
With 262 employees, JFC operates at a scale that enables complex infrastructure projects while maintaining agility. Key leadership includes COO Nathan Farrant, National HSE Manager Adam Kew, and Construction Manager Chafic Howaidi—forming a C-suite that balances safety, operations, and delivery. This isn't a small local player; it's a regional powerhouse with structured procurement (Antonius Edy) and transport (Amanda Hohenberger) expertise.
Digital-First in a Traditional Industry
While competitors struggle to crack 1,000 monthly visitors, JFC commands 1,926 visits with 51% coming from organic search. Their keyword strategy is surgical: they own 'jfc' (39,600 monthly volume) and dominate 'john fillmore contracting auckland' (240 monthly). Even more impressively, they rank for 'victoria street' (5,090 volume) and 'golden mile' (1,140 volume)—likely tied to landmark projects that serve as both portfolio pieces and SEO assets.
Their tech stack reveals a modern approach: Tailwind CSS, Bootstrap, Swiper for UI, and integrated analytics (Google Analytics, LinkedIn Insight Tag, Facebook Pixel). They use HSTS for security and lazy loading for performance—technical choices that show they're not just building roads; they're building digital experiences. The 27% direct traffic share indicates strong brand recall, while 100% of traffic comes from undefined regions, suggesting a focused New Zealand market strategy.
- Market leader in infrastructure & civil construction with $83.6M revenue
- Strategic SEO captures high-volume keywords like 'jfc' (39,600 monthly searches)
- Modern tech stack including Tailwind CSS, Bootstrap, and integrated tracking pixels
- Strong leadership team across operations, HSE, procurement, and transport
- Active social presence on LinkedIn and Instagram for B2B/B2C engagement
- Career portal optimized for talent acquisition in competitive construction market
The Infrastructure Innovator
JFC represents the new breed of civil contractors—traditionally skilled but digitally savvy, turning every project into a brand asset while capturing the market's attention online.
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Meta Tags
John Fillmore Contracting | Infrastructure & Civil Construction
JFC is a market leading infrastructure and civil construction. We build streetscape, earthworks, drainage, roading & landscaping projects.
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About jfcltd.co.nz
JFC is a market leading infrastructure and civil construction. We build streetscape, earthworks, drainage, roading & landscaping projects.
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Technology Stack
jfcltd.co.nz uses 13 technologies across their website including HSTS, WordPress, Vercel, and more.
Security
HSTS
CMS
WordPress
Cloud & Hosting
Vercel
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
jfcltd.co.nz receives approximately 1.9K monthly visitors and ranks #8,047,300 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:37 on the site.
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