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JFA: The NYC Zoning Powerhouse
How a 159-person architecture firm dominates the NYC real estate market with a hyper-niche focus
In the hyper-competitive NYC architecture scene, J Frankl Architects isn't chasing vanity awards—they're building the city. With $56.5M in revenue and a laser focus on zoning and code consulting, JFA operates as the silent engine behind NYC's development pipeline.
"JFA doesn't just design buildings—they navigate the labyrinth of NYC zoning codes that stop other firms cold."
The Zoning Arbiters
While most architecture firms compete on aesthetics, JFA has carved out a moat in the technical backend: zoning and code consulting. Their client list isn't public, but their keyword footprint tells the story—ranking for hyper-specific addresses like '130 hope street' and '89 broadway' suggests they're the go-to firm for developers needing to unlock complex NYC properties. This isn't sexy work, but it's where the money is.
The Traffic Paradox
JFA's traffic profile reveals a fascinating contradiction. With only 2,445 monthly visits, they're not winning on volume. But 46% direct traffic is exceptionally high for a B2B firm—this signals strong brand recall and repeat clients. The 31% organic search suggests they're not investing heavily in SEO, yet they rank for high-intent, location-specific terms. This is a relationship business, not a lead-gen machine.
Their tech stack is pragmatic, not flashy. jQuery, Tailwind CSS, Bootstrap—tools that get the job done without over-engineering. No fancy WebGL, no complex CMS. Even their social presence is utilitarian: Twitter, Facebook, LinkedIn, Instagram. They're everywhere their clients are, but they're not wasting cycles on viral content. The presence of Zendesk suggests they prioritize client support over acquisition.
- Hyper-niche focus on NYC zoning unlocks massive revenue per client
- 46% direct traffic proves strong existing client relationships
- 159 employees at $56.5M revenue = ~$355K per employee (high efficiency)
- Ranked for specific addresses, not generic 'architect' terms
The Unsung Infrastructure Play
While others chase awards, JFA builds the technical foundation that makes NYC's skyline possible. In a city where zoning is destiny, they're the arbiters.
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JFA | J Frankl Architects | NYC
JFA is a multifaceted design firm offering it's services in architecture, zoning & code consulting, and project design coordination to developers.
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About jfrankl.com
JFA is a multifaceted design firm offering it's services in architecture, zoning & code consulting, and project design coordination to developers.
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jfrankl.com uses 17 technologies across their website including Vimeo, YouTube Embed, Font Awesome, PHP, and more.
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jfrankl.com receives approximately 2.4K monthly visitors and ranks #6,137,592 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:38 on the site.
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