jinsa.org
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JINSA: The Policy Engine Driving U.S.-Israeli Security
Inside the 34-person think tank shaping Middle East defense strategy for Congress and the Pentagon.
In a world of geopolitical chaos, JINSA operates as a precision instrument, translating security theory into actionable policy. With just 34 employees and $7.5M in revenue, this organization punches well above its weight, directly influencing the legislative levers of American power.
"JINSA doesn't just analyze policy; it manufactures the intellectual ammunition used in Congressional hearings and Pentagon briefing rooms."
The Audience That Matters
Unlike broad-appeal media outlets, JINSA targets a hyper-specific, high-value audience: Congressional staffers, military commanders, and civilian national security decision-makers. Their traffic metrics—32,779 monthly visits—reflect this niche focus. This isn't a volume game; it's about influence density. Every visit likely represents a stakeholder with the power to move legislation or shift defense posture.
The SEO Strategy of Necessity
JINSA's search traffic (45% organic) reveals a strategy built on owning specific, high-intent policy keywords. They don't chase broad terms; they dominate queries like 'middle east air defense' and 'Venezuela ties to Iran.' This is SEO for the war room, not the blogosphere. By securing these technical search terms, they ensure their analysis surfaces exactly when policy analysts are researching urgent geopolitical intersections.
The organization's leadership roster reads like a playbook for policy influence. With Matthew Kenney leading Government Affairs and Blaise Misztal driving Policy, JINSA structures its team to bridge the gap between academic analysis and legislative reality. Their focus is laser-sharp: the Middle East as the cornerstone of U.S. strategic interests, with Israeli security cooperation as the non-negotiable anchor.
- Policy-First Content: Headlines like 'Quarantine Iran’s Oil' signal direct advocacy, not neutral reporting.
- Niche Dominance: Ranking for hyper-specific terms (e.g., 'IDF international law department') shows deep subject matter authority.
- Multi-Format Influence: Webinars, RSS feeds, and Twitter Cards distribute content across the decision-maker ecosystem.
The Ultimate Policy Lever
JINSA proves that with the right audience and relentless focus, a small team can shape national security discourse. For founders and investors, it's a masterclass in B2G (Business-to-Government) influence—where revenue is measured in policy shifts, not just dollars.
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The Jewish Institute for National Security of America (JINSA) is dedicated to educating Congressional, military and civilian national security decision-makers on American defense and strategic interests, primarily in the Middle East, the cornerstone of which is a robust U.S.-Israeli security cooperation.
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About jinsa.org
The Jewish Institute for National Security of America (JINSA) is dedicated to educating Congressional, military and civilian national security decision-makers on American defense and strategic interests, primarily in the Middle East, the cornerstone of which is a robust U.S.-Israeli security cooperation.
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jinsa.org uses 19 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
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jinsa.org receives approximately 32.8K monthly visitors and ranks #984,978 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:19 on the site.
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