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Jobmeal: The $77M Coffee Revolution
How a Swedish company turned bad office coffee into a 261-employee empire
While most SaaS startups obsess over user acquisition, Jobmeal cracked a $77.5M code by solving one of humanity's most mundane problems: terrible office coffee. This isn't a tech company—it's a Swedish industrial coffee machine that happens to run on 261 employees.
"They're not selling coffee—they're selling the elimination of coffee-related workplace misery."
The Invisible B2B Behemoth
Jobmeal operates in the shadows of Swedish corporate life. With 261 employees generating $77.5M in revenue, that's ~$297K per employee—healthy for a logistics-heavy food service business. Their traffic numbers (9.3K monthly visits) seem laughably small until you realize their customers don't browse—they contract. This is a relationship business disguised as a web presence.
The Anti-Startup Growth Pattern
While tech startups chase viral loops, Jobmeal's top keyword is 'jobmeal ab' with 200 monthly searches—people literally searching for their corporate entity. Their second most popular query? 'jobmeal johan' (160 searches). This reveals a business built on personal relationships and regional managers, not SEO optimization. They're growing by dominating physical territories, not digital ones.
The tech stack tells a revealing story: OpenCart, Magento, jQuery, Bootstrap—this isn't a bleeding-edge startup. It's a pragmatic machine built to handle transactions, not win design awards. The presence of both OpenCart and Magento suggests they've acquired competitors or run parallel operations. They're not rebuilding—they're acquiring and integrating.
- Regional empire structure: Key people are Regional Directors and Site Managers, not 'growth hackers'
- Physical infrastructure: Revenue scale implies warehouses, delivery fleets, and coffee machine maintenance operations
- Relationship-driven: Top searches include specific employee names, suggesting long-term B2B account management
- Geographic concentration: 100% traffic from undefined region (likely Sweden) shows local dominance over global ambition
The Unsexy Billion-Dollar Playbook
Jobmeal proves that boring problems, physical infrastructure, and regional dominance can outperform most SaaS startups—no pitch deck required.
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Meta Tags
När riktigt gott kaffe är viktigt!
På många arbetsplatser är kaffe fortfarande något man tvingar i sig för att bli pigg. Så ska det inte behöva vara!
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About jobmeal.se
På många arbetsplatser är kaffe fortfarande något man tvingar i sig för att bli pigg. Så ska det inte behöva vara!
Company Overview
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Technology Stack
jobmeal.se uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Backend Frameworks
Laravel
CMS
Squarespace, Webflow
Advertising
Facebook Pixel
Traffic & Audience
jobmeal.se receives approximately 9.3K monthly visitors and ranks #2,404,121 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.
The majority of jobmeal.se's traffic comes from .
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