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Joink: The Rural Fiber Powerhouse
How a Terre Haute ISP built a $12.8M empire on direct traffic and local dominance
While national ISPs struggle with brand apathy, Joink commands a 78% direct traffic rate—proving that in the heartland, reliability beats marketing budgets every single time.
"They don't need to rank on Google when they already own the customer's browser bookmarks."
The Moat is Local
Joink's 78% direct traffic isn't a fluke—it's a fortress. In the ISP world, direct traffic equals customer lock-in. When users type 'joink.com' instead of searching 'internet providers,' you're looking at a company that has successfully commoditized trust. Their organic search sits at only 15%, which paradoxically proves their strength: they don't need to fight for discovery because their customers already know exactly where to go.
The Human Infrastructure
With 88 employees generating $12.8M in revenue, that's $145K revenue per employee—remarkable efficiency for a regional ISP. Key leadership includes Chad Killion (VP Technology) and Aaron Reid (Logistics), suggesting a focus on technical operations and supply chain. This isn't a startup burning VC cash; it's a lean operation that understands rural connectivity economics.
The keyword data reveals a fascinating pattern. 'cti bill pay' (410 monthly searches) outranks their own brand name, exposing a critical infrastructure gap. They're likely rebranding or acquired CTI, and customers are desperately searching for the new payment portal. This is either a massive SEO oversight or a messy transition that's actively bleeding user experience.
- Traffic dominance: 78% direct navigation shows extreme brand loyalty
- Revenue efficiency: $145K per employee beats most SaaS companies
- Keyword confusion: 'cti bill pay' searches signal integration issues
- Regional monopoly: 100% US traffic confirms heartland focus
The Anti-Urban ISP Playbook
Joink proves that in broadband, being the biggest fish in a small pond beats being a minnow in the ocean. Their 78% direct traffic is the kind of metric that makes Comcast jealous.
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High-Speed Fiber Optic Internet in Indiana | Joink.com
Experience blazing-fast fiber optic internet with Joink.com. Based in Terre Haute, Indiana, we provide reliable speeds to power your home or business, keeping you connected to what matters most.
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About joink.com
Experience blazing-fast fiber optic internet with Joink.com. Based in Terre Haute, Indiana, we provide reliable speeds to power your home or business, keeping you connected to what matters most.
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Technology Stack
joink.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Traffic & Audience
joink.com receives approximately 76.8K monthly visitors and ranks #418,462 globally. The website has a bounce rate of 9% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 3:57 on the site.
The majority of joink.com's traffic comes from .
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