While Zillow and Redfin fight over consumer eyeballs, JoinReal is building the backend infrastructure for the next generation of real estate agents. With $904M in revenue and 4,613 employees, this isn't another startup—it's a freight train disguised as a brokerage.

"JoinReal isn't selling homes—they're selling independence to real estate agents who are tired of franchise fees and outdated tech stacks."

The Trustpilot rating of 3.5/5 is telling. It's not terrible, but it's not exceptional either. For a company with nearly a billion in revenue, this suggests they're prioritizing scale over perfection. They're growing fast enough that minor friction points don't stop the train.

• Revenue-per-employee: ~$196K—efficient for a service business
• Direct traffic (45%) signals strong brand recall—agents know where to go
• Top keyword 'real' (416K volume) is brutally competitive—they're playing in the big leagues
• The 'can you own a real realty llc' keyword reveals a sophisticated agent base asking about franchise models