While Silicon Valley obsesses over SaaS metrics, JourneyPure quietly built a $65M empire treating addiction across the Southeast. Their 225 employees aren't coding features—they're saving lives. Yet their digital footprint suggests a company still figuring out how to scale its impact beyond traditional healthcare.

"Their top keyword isn't 'rehab' or 'treatment'—it's 'alcoholism muscle wasting.' They're capturing people in the darkest moments of addiction, not just searching for solutions."

The tech stack tells a story of pragmatic healthcare, not bleeding-edge innovation. jQuery and Bootstrap power a functional site, while Zendesk handles patient support. No fancy React frameworks—just reliable tools that work. The $4.8M in funding suggests they're not burning cash on growth hacking; they're investing in clinical outcomes.

• Their keyword strategy targets addiction symptoms, not just treatment queries—meeting patients at their lowest point
• 225 employees for $65M revenue = $289K revenue per employee—highly efficient for healthcare
• 44% direct traffic indicates strong brand recall, but 42% organic shows SEO is underutilized
• No Trustpilot presence suggests they're not aggressively managing online reputation