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Joya: The Silent Giant of the Austrian Food Scene
A €20M revenue machine with a strange digital footprint
Joya isn't a startup chasing viral fame—it's a €20.5M revenue powerhouse operating in the shadows of the food industry. With a modest website and 76 employees, it defies the digital-first playbook, proving that sometimes, the biggest players don't need to shout.
"Joya's 1,800 monthly visits are a feature, not a bug—they're a B2B giant with a consumer-facing website that exists to support the brand, not to drive e-commerce."
The Mona Group Connection
Joya operates as part of the Mona Group, a legacy Austrian food producer. The LinkedIn profile reveals the corporate backbone, while the brand itself maintains a distinct identity. This structure allows Joya to leverage established supply chains and distribution networks while keeping its digital presence lean and purposeful.
The Traffic Paradox
With only 1,806 monthly visits, Joya's web presence seems negligible. But the keyword data tells a different story: 'mona' has 54,740 monthly searches, and 'joya' alone gets 6,900. This isn't a visibility problem—it's a strategic choice. Joya's traffic is likely dominated by brand loyalty and B2B relationships, not SEO-driven discovery.
The tech stack reveals a pragmatic approach. jQuery, Bootstrap, and Cloudflare suggest a website built for reliability and speed, not for flashy animations or cutting-edge frameworks. It's a functional digital business card, not a conversion engine. The absence of Trustpilot reviews and detailed contact information reinforces that Joya's primary audience isn't the general public—it's retailers, distributors, and partners.
- Revenue of €20.5M with just 76 employees (€270K revenue per employee)
- 69% of traffic comes from organic search, indicating strong brand recall
- Top keywords include 'profiteroles' (47K monthly searches), hinting at product focus
- Minimalist tech stack prioritizes stability over innovation
Joya is a lesson in strategic opacity
Not every successful business needs to be a digital darling. Sometimes, the most profitable path is the one you don't broadcast.
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About joya.info
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Technology Stack
joya.info uses 12 technologies across their website including Font Awesome, cdnjs, jsDelivr, Cloudflare, and more.
Fonts
Font Awesome
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Build Tools
Vite
Traffic & Audience
joya.info receives approximately 1.8K monthly visitors and ranks #7,313,637 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:12 on the site.
The majority of joya.info's traffic comes from undefined, .
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