jso.nl
jso.nl
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The Invisible Consulting Firm
A $23M Dutch consultancy with 105 employees and a digital footprint so small it's practically a ghost
In a world where consulting firms live and die by their digital presence, JSO.nl is a fascinating anomaly. With 105 employees and $23M in revenue, this Dutch social domain consultancy operates almost entirely off-grid—no website traffic, no social profiles, and a global rank so deep it's off the map.
"They've cracked the code on serving government clients without needing a digital strategy—because their business model is fundamentally analog."
The Government Consulting Playbook
JSO operates in the Dutch social domain—advising municipalities on welfare, disability, and social services. This is a B2G (business-to-government) model where relationships, reputation, and referrals matter more than SEO. Their 52% direct traffic suggests existing clients bookmark them, but the 1,860 monthly visits reveal a near-zero acquisition cost for new business. They're not hunting for leads; they're managing a portfolio of long-term government contracts.
The Anti-Growth Growth Story
Most consulting firms obsess over content marketing and thought leadership. JSO appears to have skipped that playbook entirely. Their top organic keyword is simply 'jso'—branded search only. The second is 'methodiek' (methodology), suggesting they own a proprietary framework that clients seek out by name. This isn't a company that's scaling through inbound marketing; it's scaling through deep domain expertise in a niche where trust is the only currency that matters.
The leadership team tells the story: Vincent Bovenlander (Adviseur Sociaal Domein), Marjo Jansen (Adviseur JSO), and Krista Peeters (Sales Coördinator & Inspirator) are all client-facing advisors, not digital marketers. The absence of a CMO or Growth Lead speaks volumes. This is a firm where the product is human expertise, delivered through long-term relationships with Dutch municipalities.
- Zero detectable tech stack—no analytics, no CMS, no chatbots
- Traffic split: 52% direct, 31% organic, 17% other (likely email or direct referrals)
- Top organic keywords show zero commercial intent beyond branded searches
- 105 employees generating $23M = $219K revenue per employee (strong for consulting)
The Ultimate Bootstrapped Consulting Model
JSO proves you can build a $23M firm without a website strategy—when your product is irreplaceable expertise in a closed market
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About jso.nl
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Traffic & Audience
jso.nl receives approximately 1.9K monthly visitors and ranks #9,439,202 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:10 on the site.
The majority of jso.nl's traffic comes from .
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This page provides publicly available information about jso.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit jso.nl directly at https://jso.nl.