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Greyt: The Dutch Financial Powerhouse You've Never Heard Of
How a 91-person firm generates $20M in revenue with almost zero digital footprint
In a world where fintech startups scream for attention, Greyt operates in near silence—yet commands a $20M revenue with just 91 employees. This isn't a SaaS unicorn; it's a financial consulting firm that has mastered the art of being indispensable to Dutch enterprises.
"Greyt doesn't chase customers—they're already there. The 47% direct traffic proves their clients aren't browsing; they're returning."
The Anti-Growth Strategy
While tech startups obsess over SEO and content marketing, Greyt's organic search traffic sits at just 39%. Their top keyword is literally their own brand name. This isn't a failure—it's a moat. They've built a business where clients type 'greyt.nl' directly into their browser, bypassing the noise of generic search results entirely.
The Human Algorithm
With key partners like Thijs Weber, Mark Geijsel, and Leo Vissers leading the charge, Greyt operates as a network of senior financial experts rather than a faceless consultancy. Their 'fractional CFO' model—evident in names like Richard Veffer—suggests they're embedding directly into client operations, not just advising from the sidelines.
The tech stack tells a story of pragmatism over flash. jQuery, Bootstrap, and Tailwind CSS aren't buzzwords here—they're tools that work. No React, no Vue, no unnecessary complexity. This is a company that builds for function, not to impress other developers. The presence of PWA support hints at a mobile-first client experience, likely for CFOs reviewing financials on the go.
- €20M revenue with 91 employees = ~€220K revenue per employee
- Dominates Dutch market: 100% traffic from Netherlands
- Minimal SEO footprint but maximum client loyalty
- Specializes in financial efficiency for scale-ups and enterprises
The Silent Giant of Dutch Finance
Greyt proves that in B2B consulting, quiet competence beats loud marketing every time.
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Home - Greyt - Empower your financial future
Whether you are a scale up looking to grow or an established enterprise seeking financial efficiency, we empower your financial future.
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About greyt.nl
Whether you are a scale up looking to grow or an established enterprise seeking financial efficiency, we empower your financial future.
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greyt.nl uses 24 technologies across their website including Vimeo, Font Awesome, reCAPTCHA, and more.
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Vimeo
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Laravel
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PHP
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Squarespace, Webflow, WordPress
Traffic & Audience
greyt.nl receives approximately 2.3K monthly visitors and ranks #6,596,005 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:43 on the site.
The majority of greyt.nl's traffic comes from .
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