While global logistics giants like DHL and FedEx battle for generic market share, Jumppoint is executing a surgical strike on Asia's most complex vertical: cold chain and e-commerce fulfillment. They aren't just moving boxes; they are moving temperature-sensitive goods with the precision of a tech startup.

"Jumppoint isn't building a trucking company; they are building a logistics operating system that happens to own its own fleet."

Traffic data reveals a telling story: 45% of traffic is direct, and 27% is organic. This indicates high brand recall and repeat usage—a critical metric in the B2B logistics space where churn is expensive. Customers aren't just browsing; they are logging in to track shipments. The search term 'jumppoint tracking' has 380 monthly searches, proving that their platform has become a daily utility for their client base.

• Proprietary AI Engine: 'jumppoint.ai' handles dynamic routing, moving beyond simple A-to-B logic.
• Cold Chain Specialization: A high-margin, high-complexity vertical that insulates them from generic price wars.
• Hybrid B2B/B2B2C Model: Serving both enterprise fulfillment and direct-to-consumer e-commerce delivery.
• Lean Operations: High revenue-per-employee ratio indicates a software-first approach to logistics.