justetf.com
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The Quiet ETF Behemoth You’ve Never Heard Of
How 15 people built a finance platform with 7.3M monthly visits
In the crowded world of fintech, a German startup is quietly dominating the ETF research space with just 15 employees and zero VC funding. JustETF.com is the silent giant of passive investing.
"They own the search results for 'ETF' in Europe, yet most US founders haven't even heard of them."
The SEO Moat
With 151,681 backlinks and ranking for 'etf' (353K monthly searches) and 'msci world' (98K), JustETF has built an organic traffic fortress. Their 39% organic search traffic isn't bought—it's earned through content that actually answers investor questions.
The Direct Traffic Paradox
Here's the kicker: 58% of their traffic is direct. That's not marketing—that's habit. Investors aren't Googling 'ETF tools'; they're typing 'justetf.com' directly. This is the ultimate product-market fit signal: when your tool becomes a daily habit.
The company's tech stack reveals their focus on performance and accessibility. They use Vite for speed, Tailwind CSS for design consistency, and PWA capabilities for mobile access. This isn't a flashy tech stack—it's a pragmatic one built for reliability.
- Revenue of $2.1M with just 15 employees (≈$140K per employee)
- Trustpilot rating of 4.4/5 from 47 reviews
- Top 5 countries represent 64% of traffic (undefined data suggests EU dominance)
- Zero funding, zero burn rate, pure profitability
The Ultimate Lean Startup Case Study
While fintechs chase funding rounds, JustETF proves that solving a real problem for a specific audience creates a sustainable, profitable business that scales without the burn.
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5 keywordsHow is Justetf's SEO?
Open Graph Image
https://www.justetf.com/images/layer/og-img-home.jpg
Meta Tags
ETF portfolios made simple
Invest broadly diversified at low cost. justETF will guide you there.
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justETF
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Reviews (2)
great support
great support
Thank you very much!
Amazing website to discover and compare…
Amazing website to discover and compare all the ETFs available on the market
Thank you very much for your trust!
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About justetf.com
Invest broadly diversified at low cost. justETF will guide you there.
Company Overview
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Technology Stack
justetf.com uses 17 technologies across their website including Font Awesome, Firebase, PHP, and more.
Fonts
Font Awesome
Development
Firebase
Programming Languages
PHP
CMS
Contentful
Privacy & Consent
Cookiebot
Customer Support
Zendesk
Traffic & Audience
justetf.com receives approximately 7.3M monthly visitors and ranks #4,722 globally. The website has a bounce rate of 29% with visitors viewing an average of 10.5 pages per visit. Users spend an average of 5:19 on the site.
The majority of justetf.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about justetf.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit justetf.com directly at https://justetf.com.