justnow.co
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JustNow: The Hyper-Local Food Tech Play
A deep dive into a niche AdTech platform disrupting grocery retail in South Africa
In a world dominated by global giants like Instacart and Amazon Fresh, JustNow.co is quietly executing a hyper-local strategy that defies the 'scale-at-all-costs' playbook. With just 22 employees and $2.5M in revenue, they aren't trying to be everything to everyone—they're trying to be the essential utility for fresh food in specific geographic pockets.
"With 62% direct traffic, JustNow isn't fighting for attention on Google—they own the relationship."
The AdTech Angle
Unlike standard e-commerce platforms, JustNow operates as a bridge between retailers and consumers. Their tech stack—WordPress, Tailwind, and PWA—suggests a lean, agile approach focused on functionality over flash. The presence of Google Ads and Facebook Pixel indicates they monetize through targeted advertising and retailer partnerships, not just transaction fees. This is classic AdTech infrastructure applied to the volatile grocery sector.
The South African Focus
The traffic data reveals a concentrated footprint. While 'undefined' is listed as the top country (likely a data artifact), the keyword 'justnow app durban' has significant volume (130 monthly searches). This points to a stronghold in Durban, South Africa, with potential expansion into other regional hubs. They're not competing nationally yet; they're dominating locally.
The brand's social presence (@JustNowFood) and the specific mention of 'Fresh food at the best price' in the H1 tag suggests a value proposition centered on affordability and immediacy. The 2018 GDPR document in their uploads folder signals they've been compliant and operational for years, likely bootstrapped or operating on early-stage capital without recent VC rounds.
- Niche Dominance: Focusing on 'justnow app durban' rather than broad 'grocery delivery' keywords.
- Lean Operations: 22 employees generating $2.5M revenue (~$113k per employee).
- Direct Traffic Strength: A 62% direct traffic share implies high brand recall and user loyalty.
- Tech Simplicity: Utilizing WordPress and PWA for cost-effective scalability rather than custom builds.
The Anti-Startup Playbook
JustNow proves that you don't need to be a unicorn to be profitable—sometimes, being a zebra is better.
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JustNow app
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About justnow.co
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Technology Stack
justnow.co uses 11 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
Google Ads, Facebook Pixel
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, RSS, PWA
Traffic & Audience
justnow.co receives approximately 1.8K monthly visitors and ranks #10,552,764 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of justnow.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about justnow.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit justnow.co directly at https://justnow.co.