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dormakaba: The Invisible Titan of Access
How a 150-year-old hardware giant is quietly digitizing the world's doors
While the world obsesses over digital apps, dormakaba is building the physical-digital bridge to 1 billion doors worldwide. Their domain, kaba.com, is the digital storefront for a company that manufactures the locks, keys, and access systems that secure airports, hotels, and corporate HQs globally.
"They don't just sell locks; they sell the promise that what's behind the door is safe. That promise is their moat."
The Hardware-Software Hybrid
dormakaba isn't a SaaS startup; it's a 150-year-old industrial titan that has evolved into a smart access provider. Their website, kaba.com, reflects this duality. It's not optimized for viral traffic (0 monthly visits in the data) but serves as a critical B2B portal for enterprise clients. The tech stack—Tailwind CSS, Vite, PWA—shows a modern, performance-focused build, but the zero traffic indicates a strategy built on direct sales and long-term contracts, not SEO-driven lead generation.
The Trust Equation
In physical security, trust is the ultimate currency. dormakaba's revenue of $106.4M with just 489 employees suggests a high-value, low-volume business model. Unlike consumer tech, their sales cycle is measured in quarters, not clicks. Their social presence (LinkedIn, Twitter) is professional, not viral, targeting facility managers and C-suite executives rather than end-users. This is B2B2B at scale—selling to architects and builders who specify their hardware for decades-long building lifecycles.
The domain kaba.com itself is a study in legacy. The company merged with Kaba in 2004, and the brand evolution to dormakaba reflects a deliberate shift toward digital access solutions. However, their online footprint is minimal, suggesting a classic industrial mindset: the product does the talking, and the website is a digital brochure, not a growth engine. This is either a massive missed opportunity or a deliberate strategy to avoid the noise of the digital marketplace.
- Legacy brand with 150+ years of history, now digitally transformed
- High-margin B2B model: $106M revenue with <500 employees
- Zero reliance on organic traffic—business runs on relationships and specifications
- Tech stack modernized (Vite, Tailwind) but not optimized for mass acquisition
The Silent Giant Doesn't Need Your Clicks
dormakaba proves that in B2B industrial markets, product legacy and enterprise relationships outweigh digital vanity metrics. Their website isn't for you—it's for the architect specifying locks for the next 50 years.
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dormakaba Group | Safe, secure & seamless access solutions
The dormakaba Group is a globally leading provider of smart & secure access solutions. They provide everything for secure access to buildings & rooms
dormakaba Group | Safe, secure & seamless access solutions
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About kaba.com
The dormakaba Group is a globally leading provider of smart & secure access solutions. They provide everything for secure access to buildings & rooms
Company Overview
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Technology Stack
kaba.com uses 18 technologies across their website including Google Fonts, Contentful, OneTrust, and more.
Fonts
Google Fonts
CMS
Contentful
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Forms
JotForm
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
kaba.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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