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Kadlec: The $1B Non-Profit Healthcare Engine
A local legacy powering regional health with $1028.5M in revenue and a hyper-local digital strategy.
In a landscape dominated by national healthcare conglomerates, Kadlec.org stands as a defiant anomaly: a $1 billion revenue giant that remains fiercely local, governed by volunteer trustees in Richland, Washington. While most regional hospitals are swallowed by mergers, Kadlec leverages its digital front door to serve a community of 300,000+ residents with a tech stack that prioritizes function over flash.
"Kadlec proves that in healthcare, brand loyalty is less about marketing and more about accessibility."
The 'MyChart' Monopoly
The data reveals a fascinating digital behavior: 54% of traffic is direct, with 'Kadlec MyChart' dominating search volumes. This isn't a passive audience; it's a captive one. Patients aren't browsing for alternatives—they are logging in for results. The 21,407 monthly visits are transactional, driven by the urgent need for medical records and appointment management, creating a high-value, low-churn user base.
The Stack of Necessity
Kadlec’s tech stack reads like a pragmatic engineer's checklist rather than a Silicon Valley wishlist. They rely on jQuery, Bootstrap, and Zendesk—technologies that prioritize stability and support over cutting-edge frameworks. It’s a 'if it isn't broken, don't fix it' approach that ensures reliability for a demographic where uptime is a matter of health, not just convenience.
The narrative of kadlec.org isn't one of rapid scaling, but of entrenched dominance. Serving the Tri-Cities since 1944, their digital footprint mirrors their physical one: essential, reliable, and unavoidable. With a global rank hovering around 1.1M, they aren't competing for global attention—they are capturing local intent with surgical precision.
- Hyper-Local Governance: Governed by local volunteer trustees, distinct from national chains.
- Tech Stack Stability: Relies on legacy frameworks (jQuery, Bootstrap) for maximum compatibility.
- Digital Dependency: 54% direct traffic indicates a user base anchored to the portal, not search engines.
The $1B Local Legacy
Kadlec isn't trying to disrupt healthcare; they are digitizing the trust they've built since 1944.
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Welcome to Kadlec | Richland, WA | Providence
Serving the Tri-Cities since 1944, Kadlec is a not-for-profit, private corporation governed by local volunteer trustees dedicated to bringing you and your family compassionate, high-quality care.
Kadlec
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About kadlec.org
Serving the Tri-Cities since 1944, Kadlec is a not-for-profit, private corporation governed by local volunteer trustees dedicated to bringing you and your family compassionate, high-quality care.
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Technology Stack
kadlec.org uses 17 technologies across their website including UserWay, Cloudinary, Font Awesome, Google Fonts, and more.
Accessibility
UserWay
Media
Cloudinary
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
Customer Support
Zendesk
Traffic & Audience
kadlec.org receives approximately 21.4K monthly visitors and ranks #1,115,935 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 3:40 on the site.
The majority of kadlec.org's traffic comes from .
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