kalixnd.org
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The Invisible Giant of Social Services
How a North Dakota nonprofit quietly commands $21M in revenue and 191 employees
The most telling fact about kalixnd.org isn't their $21M revenue or 191 employees—it's that their website is essentially invisible. While the digital front door is blocked by Cloudflare, the organization behind it operates at scale that rivals Series A startups.
"This isn't a website problem—it's a strategic choice. Kalix operates where it matters most: in the community, not in search results."
The Physical Infrastructure Advantage
Kalix's digital footprint is minimal (1,822 monthly visits), but their physical operations are substantial. With 191 employees serving North Dakota's social services needs, they've built infrastructure that doesn't depend on organic search traffic. The 57% direct traffic suggests a captive audience that knows exactly where to find them—likely clients, partners, and employees accessing internal portals rather than browsing publicly.
Revenue vs. Visibility Paradox
At $21M revenue with 191 employees, Kalix generates approximately $110K per employee—a strong ratio for social services. Yet their global rank of #7.8M places them in the bottom 0.8% of websites. This isn't failure; it's focus. They're optimizing for service delivery, not SEO, which is exactly what a mission-driven organization should do.
The keyword data reveals their true audience: 'twice blessed minot nd' (480 monthly searches) suggests regional programs, while 'david kalix' (180 searches) indicates personal brand recognition. The top keyword 'kalix' (2,400 searches) likely includes navigation from existing stakeholders rather than discovery. This is a community-anchored organization, not a growth-stage startup chasing scale.
- 191 employees across residential and social services
- $21M revenue with strong per-employee efficiency
- Minimal digital presence (1,822 monthly visits)
- High direct traffic (57%) indicating captive audience
- Regional focus with 'twice blessed minot nd' search volume
- Leadership team includes Borgi Beeler (President/CEO) and COO Chris Haseleu
The Unsexy Truth About Scale
Kalix proves that in social services, community impact matters more than digital presence
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Attention Required! | Cloudflare
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About kalixnd.org
Company Overview
Technology Stack
kalixnd.org uses 3 technologies across their website including Cloudflare, Bootstrap, Tailwind CSS.
Cloud & Hosting
Cloudflare
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
kalixnd.org receives approximately 1.8K monthly visitors and ranks #7,874,357 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:48 on the site.
The majority of kalixnd.org's traffic comes from undefined, .
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This page provides publicly available information about kalixnd.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kalixnd.org directly at https://kalixnd.org.