In a digital health market saturated with direct-to-consumer apps and noisy wellness platforms, Kannact is playing a different game entirely. They aren't chasing vanity metrics or viral growth—they're building infrastructure for the unsexy, critical work of chronic disease management.

"They're not selling to patients—they're selling to the healthcare system that patients already inhabit."

Their tech stack reveals sophistication without flash: Next.js for performance, Vercel for deployment, Stripe for payments, and PostHog for analytics. This isn't a company throwing money at fancy marketing—they're investing in infrastructure. The use of Tailwind CSS and Lazy Loading shows attention to performance, critical for healthcare applications where every millisecond matters for accessibility.

• Leadership team with deep healthcare experience (Rao, Villasenor, Rietkerk)
• Privacy-first approach with dedicated privacy@ email and HSTS implementation
• Blog focused on education rather than marketing fluff
• Vimeo integration suggests video-based patient education content