kannaway.com
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Kannaway: A Cannabidiol Empire in Decline?
Analyzing the stark contrast between revenue and traffic for a legacy hemp brand
In the booming wellness industry, few niches are as controversial as CBD. Kannaway sits at the center of this storm—a legacy network marketing giant generating over $330M in revenue, yet facing a digital ghost town with just 13,399 monthly visitors. This is the story of a brand surviving on legacy while the internet passes it by.
"A $331M revenue engine with the web traffic of a mid-sized blog. This isn't a growth story; it's a survival story."
The Traffic Paradox
Kannaway's digital footprint is shockingly small for a company of its size. With only 13,399 monthly visits and a global rank of #1,061,798, the brand is virtually invisible online. The data reveals a heavy reliance on direct traffic (29%) and organic search (35%), suggesting a customer base that seeks them out by name rather than discovering them through broad web searches. The 'undefined' region showing 100% traffic share likely indicates tracking gaps, but it paints a picture of a fragmented, poorly optimized digital presence.
The Network Marketing Machine
With 876 employees and $331M in revenue, Kannaway operates with a revenue-per-employee ratio of ~$378K—a strong figure for a network marketing (MLM) model. This suggests the company isn't selling to the public; it's selling through a distributed army of brand ambassadors. The keywords tell the story: 'Kannaway Pure Gold 1oz Hemp' and 'Kannaway products' are specific brand queries, not broad health searches. This is a closed-loop ecosystem where brand loyalty drives revenue, not SEO.
The technological stack is telling. jQuery, Swiper, and Bootstrap suggest a legacy frontend architecture, while the reliance on Zendesk for support and Cloudflare for security indicates a standard, non-innovative setup. There is no evidence of modern headless commerce or personalized user experiences—likely because the primary sales funnel happens offline, through personal relationships and demos, not on the website itself.
- The 'Kannaway' brand dominates search volume (700 monthly), but generic CBD terms are missing from their portfolio.
- Trustpilot scores (2.2/5) highlight the inherent friction in the MLM model—customer satisfaction is often polarized by the recruitment aspect.
- The website serves as a brochure for distributors, not a discovery engine for new customers.
The DTC Disconnect
Kannaway proves that in the CBD space, a strong sales force beats a strong website every time. But as the market matures, this digital neglect could be their biggest vulnerability.
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Reviews (6)
Company pays and deliver on time
Company pays and deliver on time. Just became easy and affordable to begin your own company. It’s become a tool of empowerment, and the products is amazing. The first cbd company registered in the us! Market leaders and active in more then 50 countries.
I am very exited about Kannaway…
I am very exited about Kannaway products and it helped me extremely. Also it took away my boyfriends migrane. After we tried the products for a couple of months we then started building up our own Business. Once a friend of mine said: Anja your products are so expensive.... I said what? Yes she said I have bought Cannabis with 1500 mg for only 120 Euro and your costs 160 Euro. I said: Show me this product. She gave it to me and then I said: But dear friend, this is only 10 ml... Ours is 30 ml and contains 2000 mg of cbd instead of 1500 mg. so this product you have would cost 360 Euro for 30 ml and still with only 1500 mg cbd. After that she said nothing and since then she is one of my best costumer. The products are 100 organic and they are pioneer in this field. The compensation plan is fantastic and it is the best I have seen within direct selling. If you dont want to build up a Business then dont, but if you want, it is on your own terms. That is why it is called YOUR Business. So if there are someone out there having a bad experience in some way then it is not the Company or the products fault. The Nature knows best, it always has and I am so glad that we got Cannabis back into the world. Thank You and greetings from Sweden.
Suspicious at first, but a life changing experience.
I've always been suspicious to all what looked like Cannabis. Tried CBD via my E-cig years back for the first time. That was a big disappointment. About 3 years later I got introduced with the Brand Kannaway. (Took me 8 months after I heard about Kannaway) Now personally I feel better. Use their product 'Pure Gold' on a daily basis and feel healthier than ever before. Definitely recommend their CBD line of products
Engelsk
Engelsk gode produkter, god kompesajonsplan, minimum inntekt garanti, good products, good compensation plan, minimum income guarantee, COMPANY OF FIRST, First Publicly Traded Cannabis Company in the United States
I can no longer place my order
I can no longer place my order. No one can help me . I have been a long time customer and I am out of product. You just need to update my credit card. Please let me speak to a supervisor to get this resolved. Extremely frustrating. Thank you
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Technology Stack
kannaway.com uses 15 technologies across their website including AccessiBe, Font Awesome, Google Fonts, ASP.NET, and more.
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AccessiBe
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Font Awesome, Google Fonts
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ASP.NET
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WordPress
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cdnjs
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Cloudflare
Traffic & Audience
kannaway.com receives approximately 13.4K monthly visitors and ranks #1,061,798 globally. The website has a bounce rate of 59% with visitors viewing an average of 9.1 pages per visit. Users spend an average of 3:26 on the site.
The majority of kannaway.com's traffic comes from .
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