karmanow.com
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Karma: The Invisible Shopping Assistant
How a 219-person team built a $35M revenue browser extension that does the work for you.
In a world of endless browser tabs and comparison shopping, Karma isn't just another coupon site—it's a silent partner in your checkout flow. By automating the hunt for savings, they've turned a manual chore into a passive revenue stream.
"Karma doesn't ask users to search; it waits for the user to buy, then intervenes."
The Dominance of Direct Traffic
With 80% of traffic coming directly to karmanow.com, Karma has achieved what most browser extensions struggle for: brand recognition. This isn't accidental discovery; it's habitual usage. Users aren't finding Karma via SEO—they are actively seeking it out, likely to install the extension or check their cashback balance. This high-fidelity traffic suggests a sticky product that solves a real pain point at the moment of purchase.
The Product-Led Growth Engine
Karma operates on a classic product-led growth model. The browser extension is the primary acquisition channel, sitting silently until the user hits a checkout page. This frictionless entry point drives their 1.5M+ monthly visits. The data reveals a sophisticated stack—Hotjar for behavior, Facebook/Google pixels for retargeting, and PWA capabilities for mobile engagement. They aren't just tracking traffic; they are tracking intent.
The company's social strategy is equally interesting. With active profiles on TikTok, Instagram, and YouTube, they are targeting a younger, visual-first demographic that values transparency and instant gratification. The 'Karma Shopping' brand identity is consistent across platforms, reinforcing the idea of smart, effortless saving.
- Automated Coupon Injection: Removes the friction of copying/pasting codes.
- Cashback Rewards: Incentivizes repeat usage beyond just one-time savings.
- Price Tracker: A value-add feature that keeps users engaged even when not buying.
Karma is the 'Anti-Search' Engine
In a crowded market, they win by doing absolutely nothing until the perfect moment arrives.
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Traffic & Engagement
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5 keywordsHow is Karmanow's SEO?
Open Graph Image
/images/landings/karma_header_image_1.png
Meta Tags
Karma | Best Coupons and Cash Rewards
Shop Smarter With Karma – Find And Apply Promo Codes & Cashback Automatically At Checkout. Add Karma To Your Browser & Discover How Much Money You Could Be Saving Today. Get Automatic Coupon Codes & Earn Cashback When You Shop at Your Favourite Store.
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karmanow.com
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Reviews (20)
Excellent app
Excellent app! Saved me $40
good job
good job! recommended!
Good to understand
Good to understand
Karma: Gives you savings.
Karma: Just saved me £11 on my order from Holland Barrett. Love shopping with Karma.
LOVE THE DISCOUNTS GIVEN ON ALREADY…
LOVE THE DISCOUNTS GIVEN ON ALREADY DISCOUNTED ITEMS.
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About karmanow.com
Shop Smarter With Karma – Find And Apply Promo Codes & Cashback Automatically At Checkout. Add Karma To Your Browser & Discover How Much Money You Could Be Saving Today. Get Automatic Coupon Codes & Earn Cashback When You Shop at Your Favourite Store.
Company Overview
karmanow.com Social Media
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Technology Stack
karmanow.com uses 13 technologies across their website including reCAPTCHA, DoubleClick Floodlight, Twitter Pixel, Hotjar, Google Tag Manager, and more.
Security
reCAPTCHA
Advertising
DoubleClick Floodlight, Twitter Pixel, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper
Traffic & Audience
karmanow.com receives approximately 1.6M monthly visitors and ranks #42,835 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:35 on the site.
The majority of karmanow.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about karmanow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit karmanow.com directly at https://karmanow.com.