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kasala.com
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kasala.com

20 technologies
VerifiedVisit17.1K/mo$7M3120 Tech11 Leads
Deep Dive

Kasala: The Seattle Furniture Outlet Going Digital

How a 31-person team built a $7M business on premium furniture and local SEO.

In the shadow of Amazon's tech dominance, Kasala is quietly building a $7M brick-and-mortar empire in Seattle and Bellevue. They don't just sell furniture; they sell a lifestyle upgrade, blending high-end design with outlet pricing to capture a market tired of flat-pack mediocrity.

$7.1M
Annual Revenue
31
Employees
17.0K
Monthly Visits
51%
Direct Traffic

"Kasala proves you don't need a massive headcount to dominate a local market—you just need the right inventory and a website that actually converts."

The Hyper-Local SEO Playbook

Kasala’s traffic profile is a masterclass in local dominance. With 51% direct traffic, they aren't just hoping for clicks; they are a destination. Their keyword strategy reveals a savvy understanding of the Seattle consumer, targeting high-intent queries like 'modern furniture near 98296' and specific price points like 'sofa or loveseat $120 or less near me'. They aren't fighting for generic 'furniture' terms; they are winning the battles that actually lead to sales.

The Tech Stack Paradox

For a company with $7M in revenue, Kasala’s tech stack is surprisingly lean yet effective. They rely on jQuery, Tailwind CSS, and Bootstrap—proven, stable technologies that prioritize speed over complexity. This isn't a bleeding-edge startup chasing the latest framework; it's a pragmatic business using tools that work. The inclusion of PWA (Progressive Web App) capabilities suggests a forward-thinking approach to mobile experience, crucial for the modern furniture shopper browsing on their phone.

The narrative here is clear: Kasala isn't trying to be a tech unicorn. They are a premium retailer using digital tools to amplify a physical presence. Their lack of massive backlink profiles or complex structured data isn't a weakness—it's a reflection of a business that relies on showroom traffic and brand recognition within the Pacific Northwest.

  • Revenue-per-employee ratio is exceptionally high for retail (~$229k/employee).
  • Direct traffic dominance suggests strong brand recall and repeat customers.
  • Targeted keywords show a focus on immediate conversion, not just browsing.
No aggressive content marketing funnel
Dominant local brand equity
Limited social media presence
High-margin premium outlet model
No public funding or VC backing
Lean, profitable operations

The Verdict: Profitable Pragmatism

Kasala is a blueprint for brick-and-mortar resilience in a digital-first world.

What tech stack does Kasala use?

28 detected
Accessibility1
Programming Languages1
CDN1
Cloud & Hosting1
Email Marketing1
Customer Support1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
C
Cloudflare
G
Google Tag Manager
G
Google Analytics
F
Facebook Pixel
G
Google DoubleClick
A
Analytics Service

How much traffic does Kasala get?

Traffic & Engagement

17.1K
Monthly Visits
3.1
Pages/Visit
1:14
Avg. Duration
20%
Bounce Rate
Monthly Traffic Trend-12%
19.3K
Oct 2025
Oct
22.9K
Nov 2025
Nov
17.1K
Dec 2025
Dec

Traffic Sources

Search
41%
Direct
51%
Social
3%
Referrals
3%
Email
0%
Paid
2%

Where is Kasala's audience located?

🌍98.2%
🌍1.1%
🌍0.5%
🌍0.2%

What keywords does Kasala rank for?

5 keywords
1kasala outlet210 vol$2.62
2kasala1.0K vol$3.24
3modern furniture near 98296260 vol
4sofa or loveseat $120 or less near me290 vol
5"natuzzi"160 vol

How is Kasala's SEO?

Meta Tags

title57 chars

Premium Furniture Stores in Seattle and Bellevue | Kasala

description153 chars

Kasala is a premium outlet store that offers furniture for the dining room, living room, bedroom, office and more with locations in Seattle and Bellevue.

languageEN

H1 Tags

h1Kasala

Who works at Kasala?

Loading leads...

What do customers think of Kasala?

Kasala, Furnishings For Modern Living

Kasala, Furnishings For Modern Living

0.0
0 reviews

Categories

Furniture Store#undefinedBedroom Furniture Store#undefinedFurniture Accessories#undefinedFurniture Manufacturer#undefinedLiving Room Furniture Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Kasala

What is Kasala's Revenue?
Kasala generates approximately $7M in annual revenue. With 31 employees, that's $229,600 per employee.
What does Kasala do?
Kasala is a premium outlet store that offers furniture for the dining room, living room, bedroom, office and more with locations in Seattle and Bellevue.
How fast is Kasala growing?
Kasala employee count has changed by 24% year over year.
What technologies does Kasala use?
Kasala uses 20 technologies across their website including Accessibility, Fonts, Programming Languages. Key technologies include AccessiBe, Font Awesome, Adobe Fonts, PHP.
Who are Kasala's competitors?
Kasala's main competitors include MBI Seattle, OpenSquare, Watson Furniture Group, Seldens Designer Home Furnishings, Baker Furniture. These companies operate in similar markets and compete for the same customer base.
What do customers think of Kasala?
Kasala has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Kasala?

What are Kasala's key pages?

Export kasala.com Data

Download the complete tech stack, analytics, leads, and company data for kasala.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About kasala.com

Kasala is a premium outlet store that offers furniture for the dining room, living room, bedroom, office and more with locations in Seattle and Bellevue.

Company Overview

kasala.com
Website
home_and_garden
Industry
#1,210,784
Global Rank
17.1K
Monthly Visitors
20
Technologies
11+
Employees

kasala.com Key Pages

Contact kasala.com

Technology Stack

kasala.com uses 20 technologies across their website including AccessiBe, Font Awesome, Adobe Fonts, PHP, and more.

Accessibility

AccessiBe

Fonts

Font Awesome, Adobe Fonts

Programming Languages

PHP

CDN

cdnjs

Cloud & Hosting

Cloudflare

Email Marketing

Mailchimp

Traffic & Audience

17.1K
Monthly Visits
20%
Bounce Rate
3.1
Pages/Visit
1:14
Avg. Duration

kasala.com receives approximately 17.1K monthly visitors and ranks #1,210,784 globally. The website has a bounce rate of 20% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:14 on the site.

The majority of kasala.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is kasala.com?
Kasala is a premium outlet store that offers furniture for the dining room, living room, bedroom, office and more with locations in Seattle and Bellevue.
What technologies does kasala.com use?
kasala.com uses 20 technologies including AccessiBe, Font Awesome, Adobe Fonts, and 14 more. View the full tech stack analysis above.
How do I contact kasala.com?
You can contact kasala.com through their contact page.
How popular is kasala.com?
kasala.com receives approximately 17.1K monthly visitors and ranks #1,210,784 globally. Traffic is declining by 25.4% month-over-month.

Related Searches

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This page provides publicly available information about kasala.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kasala.com directly at https://kasala.com.