kashflow.com
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KashFlow: The 11-Person £1M Powerhouse
An 18-year-old bootstrapped UK fintech surviving on pure brand loyalty
In a world obsessed with hypergrowth and VC funding, KashFlow stands as a defiant anomaly: an 18-year-old accounting software company run by just 11 people, generating $1M in revenue with zero outside capital. Yet, a Trustpilot score of 1.1/5 suggests a massive disconnect between their legacy customer base and modern user expectations.
"KashFlow isn't selling software; they're selling inertia. With 74% direct traffic, they are a utility for businesses that simply refuse to switch."
The Captive Audience
The data reveals a classic 'legacy trap.' With 209,305 monthly visits but only 21% coming from organic search, KashFlow relies heavily on existing users logging in. The top keyword isn't a feature or benefit—it's 'kashflow login.' This indicates a user base that uses the product out of necessity, not discovery. They aren't growing; they're simply retaining.
The SEO Gap
Despite being in the high-volume 'vat calculator' space (71,580 searches/month), KashFlow fails to capitalize on broader accounting keywords. Their organic strategy is weak, forcing them to rely on direct navigation. The typos in their referral data ('kashfloe connect', 'kashfloew connect') suggest a lack of active link-building campaigns or modern SEO infrastructure.
The technology stack tells a story of incremental updates rather than reinvention. They utilize jQuery, Bootstrap, and Owl Carousel—tools that dominated the web a decade ago. While they've added modern touches like Tailwind CSS and PWA capabilities, the core experience feels like a patchwork of eras. This isn't a product built for scale; it's a product built to keep running.
- Bootstrapped Longevity: 18 years of operation without external funding is rare in fintech.
- Micro-Team Efficiency: $100k revenue per employee suggests high margins or a highly efficient legacy operation.
- Trust Deficit: A 1.1/5 Trustpilot rating is a critical warning sign for product stagnation and customer support failures.
A Zombie Asset or a Quiet Giant?
KashFlow proves that in B2B software, churn is the hardest metric to move. They are profitable, stable, and ignored by the market—but a 1.1 rating suggests the clock is ticking.
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KashFlow - Accounting Software, Bookkeeping & Payroll
Easy to use accounting software to take the hassle out of your small business accounts. Try our cloud software for accounting, bookkeeping, and payroll.
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Reviews (20)
My profit & Loss report is wrong!
My profit & Loss report is wrong! All the nominal codes are correct. My accountant has confirmed I've done everything correctly but the P&L is wrong. If I went by the P&F figures, I wouldnt pay so much tax. Just as well I'm honest. Some supplier invoices are showing they were paid 3 times despite no record of them in my suppliers. It was correct one day and 2 days later it was a nightmare. All my figures for the tax return are wrong because of it...an absolute nightmare! I have been using it since 2014 and liked it but moving on after this. All support say is clear your browser and its the new interface!. Also, it intermittently sends an invoice twice but again, no help from them even if you do manage to make contact!
Do not choose KashFlow
3 times within 12 months there has been an issue with their email system, with invoices not sent to recipients / customers. It is a huge problem not knowing if your invoice has been received. This is a primary task and KashFlow fail, regularly. Support is poor, misses the point and obfuscates with irrelevant nonsense.
Not trustworthy
Got double charged billing team said it was a duplicate account. The support team couldn't find duplicate account. So got scam out of money. It not even that good of accounting software, use one of the other accounting softwares.
Just go with Xero
Ive been using them for years, and it's just got worse over time. Causing me nothing but issues. Ive moved one of my businesses over to Xero. It's far better. I'll be moving the other over asap. It takes me a lot to be this blunt in a public domain, but honestly, save yourself the hassle. They have no phone support, and my accountant has also warned me off from them.
Been using Kashflow for a number of…
Been using Kashflow for a number of years and I can honestly say it is atrocious. I have been a bookkeeper for 45 years and this is the worst accounting software I have ever used. I get on far better with Xero.
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About kashflow.com
Easy to use accounting software to take the hassle out of your small business accounts. Try our cloud software for accounting, bookkeeping, and payroll.
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Technology Stack
kashflow.com uses 29 technologies across their website including Wistia, Google Fonts, PHP, and more.
Video
Wistia
Fonts
Google Fonts
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PHP
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WordPress
CDN
cdnjs
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Amazon S3, Cloudflare
Traffic & Audience
kashflow.com receives approximately 209.3K monthly visitors and ranks #104,965 globally. The website has a bounce rate of 17% with visitors viewing an average of 18.1 pages per visit. Users spend an average of 12:10 on the site.
The majority of kashflow.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kashflow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kashflow.com directly at https://kashflow.com.