intuit.com
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Intuit.com: The 100M-Visit Empire Built on AI Agents
How a $10B revenue giant dominates finance software with 79% direct traffic
Intuit.com isn't just a website—it's a digital fortress where 104.9 million monthly visitors voluntarily hand over their financial lives to AI agents. With 79% direct traffic, they've achieved what most SaaS companies only dream of: customers who don't just visit, they return without a search engine's help.
"Intuit doesn't compete on features—they compete on habit formation. When you think 'taxes' or 'accounting,' you type intuit.com without thinking."
The Search Volume Paradox
Here's the counterintuitive data: despite 54.5M backlinks and massive SEO infrastructure, only 16% of traffic comes from organic search. The real power lies in branded dominance—'QuickBooks' alone drives 869K monthly searches. They've turned product names into category verbs, making every customer a walking billboard.
The Trust Economy
With 16,271 Trustpilot reviews at 4/5 stars, Intuit has weaponized social proof at scale. For a financial platform, trust isn't a feature—it's the entire product. This explains the 79% direct traffic: when money is on the line, people type what they know. The alternative—searching for new solutions—isn't worth the risk.
The tech stack reveals a modern, scalable architecture. Next.js powers the frontend, Tailwind and Bootstrap handle UI, and Google Analytics tracks every micro-conversion. But the real sophistication is invisible: the AI agents and expert team mentioned in their description aren't marketing fluff—they're the actual product delivering 10320M in revenue.
- Brand moat so deep that 87% of traffic is branded or direct—competitors can't buy their way in
- Product-led growth where 'QuickBooks Online Login' (169K searches) is a more valuable keyword than 'accounting software'
- Enterprise-scale infrastructure handling 100M+ monthly visits with 13 focused technologies, not 100
- Trust as a defensible asset: 16K+ reviews create a feedback loop that's impossible to replicate quickly
The Unsexy Truth About Billion-Dollar Domains
Intuit's real innovation isn't AI—it's making 100M people trust them with their financial identity
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5 keywordsHow is Intuit's SEO?
Open Graph Image
https://www.intuit.com/oidam/intuit/ic/en_us/images/h-z/intuit-twitter-card-logo-icom-20220825-800x418.jpg
Meta Tags
Intuit®: Outdo your financial goals—all in one place
The Intuit platform puts a team of AI agents and trusted experts by your side.
Intuit®: Complete Financial Confidence
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Intuit QuickBooks UK
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Reviews (20)
Great support from the Quickbooks team…
Spoke with Nigel from the QB support team today regarding an issue with VAT & the connection to HMRC. Nigel was keen to understand and help. He was clear, confident, personable and knowledgeable. Most importantly, Nigel was able to resolve the issue I had quickly! Thank you.
Session made easy
Session made easy. Especially since I didn’t have much of a clue on what to do
Very helpful and patient
Very helpful and patient as we hadn’t used Quickbooks before. Told us everything we needed to know to get started.
Glazia was very helpful and patiently…
Glazia was very helpful and patiently assisted as I started using Quickbooks and answered questions. Thankyou
Cassandra was so helpful and patient
Cassandra was so helpful and patient. Together we figured out my problem and got it resolved.
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About intuit.com
The Intuit platform puts a team of AI agents and trusted experts by your side.
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Technology Stack
intuit.com uses 13 technologies across their website including YouTube Embed, Font Awesome, Facebook Pixel, and more.
Video
YouTube Embed
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Font Awesome
Advertising
Facebook Pixel
Customer Support
Zendesk
Tag Managers
Tealium
Analytics & Marketing
Google Analytics
Traffic & Audience
intuit.com receives approximately 104.9M monthly visitors and ranks #264 globally. The website has a bounce rate of 25% with visitors viewing an average of 9.7 pages per visit. Users spend an average of 10:57 on the site.
The majority of intuit.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about intuit.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit intuit.com directly at https://intuit.com.