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Kayako: The AI-First Support Platform That Claims to Cut Costs by $500K
A deep dive into the company automating 60% of tickets and the metrics behind the hype.
In a market saturated with customer support tools, Kayako bets big on AI-first automation, claiming companies can save $500,000 annually. But with a Trustpilot rating of 1.8/5, is the efficiency worth the friction?
"Kayako isn't just selling software; they are selling the elimination of human intervention for 6 out of every 10 support tickets."
The Traffic Paradox
With 207,685 monthly visits and a global rank of #213,206, Kayako demonstrates solid brand recognition. However, the traffic composition tells a story of mixed intent: 43% direct traffic suggests strong brand recall, while 41% organic search indicates they are still fighting for visibility against giants like Zendesk and Intercom. The data reveals a platform that is known, but perhaps not yet loved.
The Identity Crisis
Digging into their keyword strategy reveals a chaotic narrative. While they rank for their brand name (5,950 monthly searches), they also appear for unrelated terms like 'intui travel how to cancel' and 'richmeetbeautiful.' This suggests either a legacy SEO baggage or a strategy that casts too wide a net, potentially diluting their core message as an enterprise support solution.
The technical stack is modern—utilizing Vite, Tailwind CSS, and core-js—which indicates an agile development team capable of rapid iteration. Yet, the product promise of 'automating 60% of tickets' creates a high-stakes expectation. For a company of 93 employees generating $13.5M in revenue, the efficiency is high, but the low Trustpilot score (1.8/5 from 16 reviews) hints at a disconnect between the AI's capability and user satisfaction.
- AI-First Promise: Claims to automate 60% of tickets, targeting significant cost reduction.
- Traffic Volume: Generates over 200k monthly visits, dominated by direct and organic channels.
- Legacy SEO Issues: Ranks for irrelevant keywords, suggesting a need for SEO pruning.
- Low User Sentiment: A 1.8/5 Trustpilot rating raises questions about user experience vs. marketing claims.
The Verdict: High Efficiency, High Risk
Kayako is a lean machine with $13.5M revenue and 93 employees, but the low user satisfaction scores suggest the 'AI-first' approach may be prioritizing automation over human empathy.
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AI Help Desk and Customer Support Platform | Kayako
Automate 60% of support tickets with Kayako's AI-first customer support platform. Discover how companies save $500K yearly. Get your personalized demo today.
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Kayako
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Reviews (16)
Thank you for the useful product and good service!
For the fourth year now, our Intui.travel company has been using Kayako solutions. All information from different channels in one place. This is convenient! We use the email automation offered by Kayako. We save time! Extensive API capabilities allowed us to configure our environment as we needed. Messenger and content Helpdesk reduce the load on our support team. The Customer can find an answer itself. We like scalable solutions from Kayako and constant improvements, upgrade opportunities. Thank you for the useful product and good service of Customer & IT team! Best Ilya, CEO Intui.travel transfer
Kayako Classic: Not Just Outdated, But Potentially Predatory Billing
While Kayako Classic's technical obsolescence is widely known, a far more insidious problem lurks beneath the surface: its truly abysmal billing practices, especially concerning former customers. Our experience with Kayako Classic's billing department has been a nightmare. Despite clear and documented cancellation of our service, we were repeatedly subjected to erroneous invoices for months, and in some cases, even years following termination. What's worse is the company's apparent willingness to escalate these phantom debts to collection agencies without proper due diligence or responsive communication.
Kayako should be out of business
Kayako is supported by Trilogy, CopperTree, DNN Software, ESW Capital, IngiteTech - and they're all trying to squeeze the most out of their dated email-based product. My company didn't cancel our subscription 60 days in advance and now have to pay for an entire year for a product we don't use. I can't get anyone to respond to my emails, their phone numbers don't work, and their bot routes me to an email loop. Garbage.
Agressive and inappropriate sales team
We were contacted numerous times after we terminated our service, even after we requested our contact details to be removed from Kayko and not to be contacted again. We were then called and told our subscription was ending soon (we had already ended it) and we should do something about it. We were then emailed a quote for a new license that we were requested to sign. Terrible practices, this feels like an attempt to scam people out of their money.
Been trying to get a demo of Kayako for…
Been trying to get a demo of Kayako for week, got dumped with some appalling sales person called Gabriella Yahaya. She totally ignored emails clearly stating that we were not an agency and just wanted a demo then made us join a call where she was unable to give a demo and - because she hadn’t read our emails - still thought we were an agency!! When I complained she accused me of having ‘attitude’. Still no demo. Totally awful.
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About kayako.com
Automate 60% of support tickets with Kayako's AI-first customer support platform. Discover how companies save $500K yearly. Get your personalized demo today.
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Technology Stack
kayako.com uses 29 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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Contentful, WordPress
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Cloudflare
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Traffic & Audience
kayako.com receives approximately 207.7K monthly visitors and ranks #213,206 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:35 on the site.
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This page provides publicly available information about kayako.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kayako.com directly at https://kayako.com.