9:41
kayako.com
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kayako.com

29 technologies
VerifiedGrowingVisit207.7K/mo$14M9329 Tech2 Leads
Deep Dive

Kayako: The AI-First Support Platform That Claims to Cut Costs by $500K

A deep dive into the company automating 60% of tickets and the metrics behind the hype.

In a market saturated with customer support tools, Kayako bets big on AI-first automation, claiming companies can save $500,000 annually. But with a Trustpilot rating of 1.8/5, is the efficiency worth the friction?

207K
Monthly Visits
1.5M+
Backlinks
43%
Direct Traffic
$13.5M
Annual Revenue

"Kayako isn't just selling software; they are selling the elimination of human intervention for 6 out of every 10 support tickets."

The Traffic Paradox

With 207,685 monthly visits and a global rank of #213,206, Kayako demonstrates solid brand recognition. However, the traffic composition tells a story of mixed intent: 43% direct traffic suggests strong brand recall, while 41% organic search indicates they are still fighting for visibility against giants like Zendesk and Intercom. The data reveals a platform that is known, but perhaps not yet loved.

The Identity Crisis

Digging into their keyword strategy reveals a chaotic narrative. While they rank for their brand name (5,950 monthly searches), they also appear for unrelated terms like 'intui travel how to cancel' and 'richmeetbeautiful.' This suggests either a legacy SEO baggage or a strategy that casts too wide a net, potentially diluting their core message as an enterprise support solution.

The technical stack is modern—utilizing Vite, Tailwind CSS, and core-js—which indicates an agile development team capable of rapid iteration. Yet, the product promise of 'automating 60% of tickets' creates a high-stakes expectation. For a company of 93 employees generating $13.5M in revenue, the efficiency is high, but the low Trustpilot score (1.8/5 from 16 reviews) hints at a disconnect between the AI's capability and user satisfaction.

  • AI-First Promise: Claims to automate 60% of tickets, targeting significant cost reduction.
  • Traffic Volume: Generates over 200k monthly visits, dominated by direct and organic channels.
  • Legacy SEO Issues: Ranks for irrelevant keywords, suggesting a need for SEO pruning.
  • Low User Sentiment: A 1.8/5 Trustpilot rating raises questions about user experience vs. marketing claims.
Suffers from a low Trustpilot rating (1.8/5)
High revenue per employee (~$145k)
Traffic data shows significant 'undefined' country shares
Strong backlink profile (1.5M+ links)
SEO keywords include irrelevant, non-industry terms
Modern tech stack (Vite, Tailwind, jQuery)

The Verdict: High Efficiency, High Risk

Kayako is a lean machine with $13.5M revenue and 93 employees, but the low user satisfaction scores suggest the 'AI-first' approach may be prioritizing automation over human empathy.

What tech stack does Kayako use?

48 detected
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Customer Support1
Product1
A/B Testing1
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics19
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Mixpanel
T
Twitter Pixel
H
HubSpot
G
Google APIs
H
HubSpot
G
Google Tag Manager
T
Tracking Pixel
A
Analytics Service
G
Google Static
T
Twitter Ads
L
LinkedIn Insight Tag
G
Google Analytics
G
Google DoubleClick
T
Twitter/X
L
LinkedIn

How much traffic does Kayako get?

Traffic & Engagement

156.0K
Monthly Visits
-13.9%
4.1
Pages/Visit
12:14
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend-6%
166.3K
Oct 2025
Oct
181.1K
Nov 2025
Nov
156.0K
Dec 2025
Dec

Rankings

#221,554
Global Rank
#140,086
United States Rank
Computer Software and Development
Category

Backlinks & Authority

1.6M
Backlinks
11.6K
Ref. Domains
40
Authority Score
Low
Penalty Risk
Backlinks Trend-18%
1.9M
Jul 2025
Jul
2.0M
Aug 2025
Aug
1.3M
Sep 2025
Sep
1.4M
Oct 2025
Oct
1.5M
Nov 2025
Nov
1.6M
Dec 2025
Dec

Search Traffic

Organic
21.5K

Top Organic Keywords

#1richmeetbeautiful
720 vol2.7%
#1rich meet beautiful
720 vol2.7%
#8azure.portal.login
6,600 vol2.4%
#3thrifty pig
1,300 vol1.6%
#8azure portal login
14,800 vol1.3%

Where is Kayako's audience located?

🇺🇸United States28.4%
🇺🇦Ukraine16.4%
🇵🇪Pe7.8%
🇨🇦Canada6.6%
🇨🇷Cr6.0%

Device Distribution

Desktop55.7%
Mobile44.3%

What keywords does Kayako rank for?

5 keywords
1kayako6.0K vol$3.00
2intui travel how to cancel360 vol
3acoustica inc600 vol
4manychat alternative3.1K vol$10.05
5richmeetbeautiful820 vol$0.29

How is Kayako's SEO?

Open Graph Image

OG Image preview
og:image

https://kayako.com/wp-content/uploads/2024/11/Tkets-1.png

Meta Tags

title51 chars

AI Help Desk and Customer Support Platform | Kayako

description157 chars

Automate 60% of support tickets with Kayako's AI-first customer support platform. Discover how companies save $500K yearly. Get your personalized demo today.

languageEN-US

H1 Tags

h1Scale Customer Support
h1without Scaling Headcount

Schema Types

Unknown

What is Kayako's revenue?

$14M
Annual Revenue
93
Employees
$145K
Revenue/Employee
London, UK
Headquarters

Who works at Kayako?

Loading leads...

What do customers think of Kayako?

Kayako

Kayako

1.8
16 reviews
✓ Claimed

Categories

CRM Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/14/2013

Contact Information

Address:
IN

Reviews (16)

Filter by rating:
Ilya
5/18/2020
🇫🇷 France1 reviewsOrganic
Thank you for the useful product and good service!

For the fourth year now, our Intui.travel company has been using Kayako solutions. All information from different channels in one place. This is convenient! We use the email automation offered by Kayako. We save time! Extensive API capabilities allowed us to configure our environment as we needed. Messenger and content Helpdesk reduce the load on our support team. The Customer can find an answer itself. We like scalable solutions from Kayako and constant improvements, upgrade opportunities. Thank you for the useful product and good service of Customer & IT team! Best Ilya, CEO Intui.travel transfer

Fabian
7/19/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 7/19/2025
Kayako Classic: Not Just Outdated, But Potentially Predatory Billing

While Kayako Classic's technical obsolescence is widely known, a far more insidious problem lurks beneath the surface: its truly abysmal billing practices, especially concerning former customers. Our experience with Kayako Classic's billing department has been a nightmare. Despite clear and documented cancellation of our service, we were repeatedly subjected to erroneous invoices for months, and in some cases, even years following termination. What's worse is the company's apparent willingness to escalate these phantom debts to collection agencies without proper due diligence or responsive communication.

KD
5/21/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 5/20/2024
Kayako should be out of business

Kayako is supported by Trilogy, CopperTree, DNN Software, ESW Capital, IngiteTech - and they're all trying to squeeze the most out of their dated email-based product. My company didn't cancel our subscription 60 days in advance and now have to pay for an entire year for a product we don't use. I can't get anyone to respond to my emails, their phone numbers don't work, and their bot routes me to an email loop. Garbage.

Guy
5/5/2023
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 5/5/2023
Agressive and inappropriate sales team

We were contacted numerous times after we terminated our service, even after we requested our contact details to be removed from Kayko and not to be contacted again. We were then called and told our subscription was ending soon (we had already ended it) and we should do something about it. We were then emailed a quote for a new license that we were requested to sign. Terrible practices, this feels like an attempt to scam people out of their money.

Gareth Owen
2/7/2022
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Been trying to get a demo of Kayako for…

Been trying to get a demo of Kayako for week, got dumped with some appalling sales person called Gabriella Yahaya. She totally ignored emails clearly stating that we were not an agency and just wanted a demo then made us join a call where she was unable to give a demo and - because she hadn’t read our emails - still thought we were an agency!! When I complained she accused me of having ‘attitude’. Still no demo. Totally awful.

Frequently Asked Questions about Kayako

What is Kayako's Revenue?
Kayako generates approximately $14M in annual revenue. With 93 employees, that's $145,000 per employee.
What does Kayako do?
Automate 60% of support tickets with Kayako's AI-first customer support platform. Discover how companies save $500K yearly. Get your personalized demo today.
How fast is Kayako growing?
Kayako has declined by 13.9% in the last 6 months according to traffic data.
How do people interact with Kayako?
When visiting Kayako, visitors view an average of 4.1 pages per visit, and spend around 12:14 on the site, and the bounce rate is 59.0%.
How do people find Kayako?
134.5K people (86%) visit Kayako directly. 21.5K (14%) find them through organic search.
Who uses Kayako?
Kayako's top market is United States with 44.3K visitors (28.4%). Ukraine is 2nd with 25.6K (16.4%). Peru is 3rd with 12.2K (7.8%).
What technologies does Kayako use?
Kayako uses 29 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, Contentful, WordPress.
Who are Kayako's competitors?
Kayako's main competitors include Zendesk. These companies operate in similar markets and compete for the same customer base.
What do customers think of Kayako?
Kayako has a Trustpilot score of 1.8 out of 5 (2 stars) based on 16 customer reviews.

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What are Kayako's key pages?

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About kayako.com

Automate 60% of support tickets with Kayako's AI-first customer support platform. Discover how companies save $500K yearly. Get your personalized demo today.

Company Overview

kayako.com
Website
computers_electronics_and_technology
Industry
#213,206
Global Rank
207.7K
Monthly Visitors
29
Technologies
2+
Employees

kayako.com Key Pages

Contact kayako.com

Technology Stack

kayako.com uses 29 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

Contentful, WordPress

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads

Traffic & Audience

207.7K
Monthly Visits
41%
Bounce Rate
2.2
Pages/Visit
1:35
Avg. Duration

kayako.com receives approximately 207.7K monthly visitors and ranks #213,206 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:35 on the site.

The majority of kayako.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is kayako.com?
Automate 60% of support tickets with Kayako's AI-first customer support platform. Discover how companies save $500K yearly. Get your personalized demo today.
How much does kayako.com cost?
You can view kayako.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does kayako.com use?
kayako.com uses 29 technologies including Font Awesome, Google Fonts, PHP, and 23 more. View the full tech stack analysis above.
What are kayako.com's social media accounts?
kayako.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is kayako.com?
kayako.com receives approximately 207.7K monthly visitors and ranks #213,206 globally. Traffic is growing by 2.3% month-over-month.

Related Searches

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This page provides publicly available information about kayako.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kayako.com directly at https://kayako.com.