kcbd.com
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KCBD: The Local News Behemoth
How a Lubbock TV station commands 600K monthly visits
In an era where local news is dying, KCBD.com is quietly building a digital empire. With 600K monthly visits and a 50% direct traffic share, this isn't just a website—it's a daily habit for the South Plains.
"They don't chase clicks—they own the habit. 50% of traffic comes direct, a metric most newsrooms dream of."
The Community Anchor
KCBD isn't just reporting news; they're the digital town square for Lubbock, Levelland, Brownfield, and beyond. With 92 employees and $18.9M in revenue, they've built a sustainable model that local digital startups can only envy. Their secret? Deep community integration that translates to 602,744 monthly visits from a concentrated local audience.
The SEO Paradox
Here's the contradiction: only 40% of traffic comes from organic search, yet they rank for 10M+ monthly volume keywords like 'news.' This suggests a hybrid strategy—dominating hyper-local search (kcbd lubbock) while maintaining massive brand recognition that drives direct traffic. They're not competing with CNN; they're owning their backyard.
The tech stack tells a story of efficiency: Tailwind CSS, Bootstrap, and Google Analytics. No fancy frameworks, just reliable tools. This is a mature operation focused on content delivery, not tech experimentation. The presence of Framer suggests some marketing pages, but the core site is built for speed and simplicity.
- Local SEO dominance with branded keywords (580 monthly searches for 'kcbd')
- Breaking news + severe weather forecasting = daily utility
- Strong backlink profile (257K+) from local businesses and organizations
- Integrated with Gray Media network for broader reach
The Local News Blueprint
KCBD proves that dominating a specific geography beats chasing national scale. For founders building local platforms: focus on becoming indispensable to your community, not just another news feed.
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KCBD NewsChannel 11 Lubbock
KCBD is the South Plains' breaking news and severe weather forecasting leader for Lubbock, Levelland, Brownfield, Plainview, Tahoka, Post, Crosbyton and the surrounding communities.
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About kcbd.com
KCBD is the South Plains' breaking news and severe weather forecasting leader for Lubbock, Levelland, Brownfield, Plainview, Tahoka, Post, Crosbyton and the surrounding communities.
Company Overview
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Technology Stack
kcbd.com uses 15 technologies across their website including Font Awesome, PHP, Framer, and more.
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Font Awesome
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PHP
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Framer
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Amazon S3
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OneTrust
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DoubleClick Floodlight
Traffic & Audience
kcbd.com receives approximately 602.7K monthly visitors and ranks #106,909 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:44 on the site.
The majority of kcbd.com's traffic comes from undefined, undefined, .
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