kcrg.com
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KCRG: The Local News Juggernaut
How a Cedar Rapids station dominates with 3M monthly visits
In an era where legacy media is declared dead, KCRG quietly commands a digital audience larger than most national startups. This isn't just a TV station; it's a regional utility.
"KCRG proves that 'boring' local infrastructure creates more user dependency than viral content ever will."
The Weather Moat
The data reveals their true product isn't 'news'—it's predictability. With 'kcrg weather' driving 4,960 monthly searches and 'kcrg news' at 2,620, they own the daily utility loop. Users don't browse KCRG; they check KCRG. That 60% direct traffic figure is the envy of digital publishers everywhere, proving habitual usage beats algorithmic discovery.
Community as the Network Effect
While others chase global reach, KCRG dominates a hyper-local ecosystem (Cedar Rapids, Iowa City, Waterloo, Dubuque). Their 365,181 backlinks aren't from PR campaigns—they're from local businesses, schools, and government entities embedding their content. This is a defensible network effect built on being the undisputed source of truth for a specific geography.
The tech stack (Tailwind, Bootstrap, Google Analytics) is unglamorous but optimized for speed and reliability. They aren't wasting resources on experimental frameworks; they're investing in content delivery. The revenue figure of $29.3M on 117 employees suggests a highly efficient operation compared to bloated digital-native media companies.
- Owned by Gray Media Group, allowing shared infrastructure while maintaining local brand equity
- Chief Meteorologist Joe Winters is likely more recognizable locally than any tech CEO
- Social presence is distribution, not engagement—YouTube and Facebook serve as broadcast extensions, not community hubs
The Silent Monopoly
KCRG doesn't need to be sexy. It just needs to be there when the tornado siren goes off.
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Meta Tags
KCRG | Cedar Rapids, Iowa City, Waterloo, Dubuque | News, Sports and Weather
KCRG | Cedar Rapids, Iowa City, Waterloo, Dubuque | News, Sports and Weather
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About kcrg.com
KCRG | Cedar Rapids, Iowa City, Waterloo, Dubuque | News, Sports and Weather
Company Overview
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Technology Stack
kcrg.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
Amazon S3
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OneTrust
Advertising
DoubleClick Floodlight
Traffic & Audience
kcrg.com receives approximately 3.0M monthly visitors and ranks #25,163 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:28 on the site.
The majority of kcrg.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about kcrg.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kcrg.com directly at https://kcrg.com.