In a world obsessed with direct-to-consumer beer brands, the real innovation is happening in the invisible infrastructure that moves kegs. Kegstar isn't selling beer—they're selling the efficiency and sustainability that makes the entire craft ecosystem possible.

"Kegstar isn't moving beer—they're moving the entire craft brewing industry toward sustainability and efficiency, one keg at a time."

• Revenue-per-employee of $217K signals operational excellence in a capital-intensive industry
• 64% organic traffic shows strong brand recall among brewers, but limits discovery for new customers
• Tech stack (jQuery/Bootstrap) prioritizes reliability over innovation—a smart choice for logistics infrastructure
• Global presence with operations in UK&E, ANZ, and Europe, but traffic data shows undefined geography (72.6%) suggesting tracking gaps

Kegstar's leadership team reveals their strategic focus: Bobby Morse (UK&E Inbound Operations), Nate Harper (ANZ Sales), James Mackenzie (Finance & Strategy Europe), and regional operations managers. This structure—dedicated heads for each region and function—suggests a company scaling deliberately rather than chasing hypergrowth. The absence of a CTO or Head of Product in the key people list is telling: this is an operations-first company where logistics expertise trumps tech innovation.