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Kellen: The 700-Person Powerhouse You Haven't Heard Of
Inside a $35M revenue machine quietly dominating association management
In an industry obsessed with SaaS multiples and viral growth, Kellen Company is playing a different game entirely. With 703 employees and $35M in revenue, they're not building software—they're building empires for associations that actually matter.
"Kellen isn't selling association management software—they're selling the entire management function itself."
The Invisible Infrastructure
While startups chase product-market fit, Kellen has achieved service-market fit at scale. Their model is brutally simple: become the back office, strategy team, and advocacy arm for associations too complex or too niche to manage themselves. With 60% direct traffic, their clients aren't finding them through SEO hacks—they're being referred by board members who've already decided to outsource the entire operation.
The $35M Question
At $35M revenue with 703 employees, that's roughly $50K per employee—lean for a services business but indicative of high-value, long-term contracts. The real story isn't in the traffic numbers (a modest 3,960 monthly visits), it's in the retention. When you're managing a trade association's entire operations, you don't get churned because a competitor launched a new feature. You get churned when the board votes you out—and that's a political game Kellen seems to have mastered.
The tech stack tells its own story: jQuery, Bootstrap, and a splash of Tailwind CSS. This isn't a company building moats with proprietary AI. Their moat is relationships, expertise, and the operational scale to handle everything from PAC fundraising to regulatory compliance while the board focuses on thought leadership.
- Full-service AMC model: strategy, operations, and advocacy under one roof
- 700+ person bench means instant access to specialized expertise
- Proven track record with complex, highly regulated industries
- Not a software vendor—they're your actual management team
The Real Lesson for Founders
Sometimes the best business model is boring, relationship-driven, and hides in plain sight
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Kellen | A Full-Service Association Management Company
Kellen is a trusted full-service association management company focused on strategic growth, operational excellence, and policy advocacy to amplify your impact.
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Management condones this unethical behavior of staff
Very rude staff. They're disrespectful to employees because they feel entitled. What's ridiculous is management condones this unethical behavior that's supposed to be unacceptable!!
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About kellencompany.com
Kellen is a trusted full-service association management company focused on strategic growth, operational excellence, and policy advocacy to amplify your impact.
Company Overview
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Technology Stack
kellencompany.com uses 19 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Cloudflare
Traffic & Audience
kellencompany.com receives approximately 4.0K monthly visitors and ranks #4,068,504 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:51 on the site.
The majority of kellencompany.com's traffic comes from undefined, .
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