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The $50M Janitorial Giant You've Never Heard Of
How Kelsan dominates B2B supply logistics with 150 employees and zero hype
In the shadowy world of industrial B2B logistics, a Chattanooga-based company quietly generates $50.3M annually by making facilities look good. Kelsan isn't chasing venture capital or viral headlines—it's building an empire on the unglamorous foundation of janitorial supplies, packaging, and floor care equipment.
"While SaaS startups burn cash chasing growth, Kelsan proves that boring B2B logistics is the real profit engine."
The Silent Traffic Dominance
Kelsan's 52% direct traffic is the holy grail of B2B. This isn't accidental—it's built on decades of relationships, recurring orders, and the kind of institutional memory that no SEO strategy can replicate. When facility managers type 'kelsan.biz' directly into their browser, they're not browsing; they're buying. The 28% organic traffic from hyper-local keywords like 'kelsan chattanooga' (280 monthly searches) shows they own their backyard, but the real moat is the direct relationship.
The Unsexy Supply Chain
Kelsan's five headline offerings reveal a strategic bundling: janitorial, packaging, commercial cleaning, industrial supplies, and floor care equipment. This isn't a random assortment—it's a facility manager's one-stop shop. By offering everything from training to equipment service, they lock customers into a single ecosystem. The 'We Make You Look Good' tagline is pure B2B psychology: they're not selling supplies; they're selling reputation management for facility managers.
The tech stack tells a story of pragmatic efficiency. jQuery and Bootstrap might seem dated, but for a B2B e-commerce platform, reliability trumps bleeding-edge frameworks. The presence of Zendesk signals a mature customer service operation, while Google Tag Manager and Lazy Loading show they're optimizing for performance despite serving a legacy customer base. This is a company that invests in tools that work, not tools that trend.
- Revenue per employee: ~$335K—exceptional for a supply business
- Local SEO dominance: 28% organic traffic from branded/regional keywords
- Direct traffic > organic traffic: 52% vs 28% ratio signals strong brand recall
- No funding, no hype, all profit: Bootstrapped or quietly profitable
The Real Unicorn Isn't in Silicon Valley
Kelsan's $50M valuation-per-employee ratio outperforms most Series A startups. This is what sustainable B2B looks like when you ignore the venture playbook.
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Home - Kelsan
We Make You Look Good! Your single source for janitorial, packaging, commercial cleaning, and industrial supplies.
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About kelsan.biz
We Make You Look Good! Your single source for janitorial, packaging, commercial cleaning, and industrial supplies.
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kelsan.biz uses 18 technologies across their website including Leaflet, Mapbox, Google Fonts, reCAPTCHA, and more.
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Leaflet, Mapbox
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Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Microsoft Ads
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kelsan.biz receives approximately 2.8K monthly visitors and ranks #4,413,122 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 0:49 on the site.
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