kennisjobs.be
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Kennisjobs: The Belgian Recruiter That Doesn't Need Your Traffic
A $5M revenue, 32-person firm thriving with zero organic search presence—defying every growth playbook.
In an era where every startup obsesses over SEO, a Belgian HR firm with 32 employees and $5.1M in revenue is playing a completely different game. Kennisjobs.be, the digital front for Daenens Jobs & Interim, operates with zero measurable organic search traffic—a deliberate defiance of the modern growth playbook.
"They've built a $5M business without a single customer arriving via Google. In 2024, that's either catastrophic or revolutionary."
The Offline-to-Online Bridge
Kennisjobs isn't a digital-native startup—it's a traditional recruitment firm with a digital wrapper. Their social presence spans TikTok, Facebook, LinkedIn, and Instagram, but their real engine is old-school relationship building. With 19 Trustpilot reviews at 2.7 stars, they're transparently imperfect, suggesting they prioritize client relationships over reputation management. The founder, Hendrik Bogaert, leads a team including HR-manager Stephanie Cogge and office managers who likely handle the high-touch recruitment that drives their revenue.
The Zero-SEO Power Play
While competitors chase keywords, Kennisjobs appears to be building a moat through direct relationships and referral networks. Their tech stack—Splide, Tailwind CSS, Vite, PWA—suggests a modern frontend built for speed and mobile experience, but without the SEO infrastructure to capture search demand. This isn't neglect; it's a strategic choice to avoid the race to the bottom on job keywords. They're betting that their candidates and clients come through direct channels, social proof, and network effects rather than algorithmic discovery.
The company's digital footprint reveals a fascinating paradox: they use Google Analytics and Hotjar to track users they apparently don't attract organically. This suggests they're either capturing traffic from untraceable sources (email campaigns, direct referrals, offline events) or their digital presence is primarily for conversion, not acquisition. Their PWA implementation indicates a focus on mobile experience for candidates who already know them—returning users, not new ones.
- Revenue-focused, not traffic-focused: $5.1M from 32 people = ~$159K per employee
- Trustpilot transparency: 2.7/5 rating suggests they don't artificially inflate reviews
- Modern tech stack for a traditional industry: PWA, Tailwind, Vite for speed
- Multi-platform social presence without SEO dependency
- Clear leadership structure with named executives and office managers
The Anti-Growth Startup
Kennisjobs proves that in a crowded market, sometimes the best strategy is to ignore the playbook entirely and build a business that doesn't need to be discovered—it just needs to be chosen.
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https://www.daenens.be/storage/files/41a1f530-9655-4d10-a7e8-667a3d80ac67/og_image_daenens-share.jpg
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Daenens Jobs & Interim | Jobs & Interim
Daenens.be
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Kennisjobs
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Reviews (19)
Bedankt voor het vind van een…
Bedankt voor het vind van een uitstekende match.
Alls tip-top en steeds op tijd!!
Alls tip-top en steeds op tijd!!
Dag David, heel leuk dat je zo positief bent over de samenwerking. Bedankt voor je fijne review! -Delphine van Kennisjobs
Heel vriendelijk en symoathiek en…
Heel vriendelijk en symoathiek en behulpzaam
Dag Joeri, heel fijn dat je een leuke ervaring hebt met Kennisjobs. Bedankt voor je review! -Delphine van Kennisjobs
Vriendelijk onthaal
Vriendelijk onthaal Correcte informatie, opstellen contracten en uitbetaling. Dank daarvoor
Dag Martine, wat fijn dat je blij bent met de samenwerking! Bedankt voor je leuke review. -Delphine van Kennisjobs
Ik vond de begeleiding goed kennisjobs…
Ik vond de begeleiding goed kennisjobs reageert direct het personeel is vriendelijk Uiteindelijk koos het bedrijf voor een jongere kandidaat
Dag Gerwin, leuk dat je blij bent met onze diensten. Heb je al eens op onze website gekeken? Of bel met een van onze kantoren om opnieuw op zoek te gaan . Hopelijk vinden we snel een match voor jou! -Delphine van Kennisjobs
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About kennisjobs.be
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Technology Stack
kennisjobs.be uses 16 technologies across their website including Font Awesome, Ruby on Rails, Cookiebot, and more.
Fonts
Font Awesome
Backend Frameworks
Ruby on Rails
Privacy & Consent
Cookiebot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
kennisjobs.be receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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