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The Invisible Luxury Car Empire
A $8.7M revenue company with zero web traffic - and why that's the point
In an era where digital footprint equals valuation, FC Kerbeck operates as a ghost in the machine. With $8.7M in revenue and just 33 employees, this isn't a tech startup—it's a high-margin luxury vehicle dealer that treats the web as an afterthought, not a growth engine.
"They built a business where the website is just a digital business card, not a revenue driver—and that's their competitive advantage."
The Anti-Digital Playbook
While competitors obsess over SEO and conversion funnels, Kerbeck's tech stack reads like a 2015 startup: jQuery, Bootstrap, and Cloudflare. They detect 21 technologies but use none to scale online. Their contact emails are just images ([email protected], [email protected])—a deliberate choice to avoid spam and maintain exclusivity. This isn't incompetence; it's intentional friction.
The High-Touch Model
With 33 employees generating $8.7M, each person drives $263K in revenue. This isn't a SaaS scale play—it's a concierge service where relationships trump algorithms. The website's only functional pages are contact and privacy requests, suggesting the real business happens offline, through phone calls and in-person consultations.
The tech stack reveals the paradox: PWA (Progressive Web App) detection suggests they're technically capable of digital transformation, yet they choose not to. Google Analytics and Tag Manager are installed but report zero traffic—either through privacy settings or because their audience doesn't browse, they buy through referrals and direct outreach.
- Revenue per employee: $263K (exceptional for automotive retail)
- Zero digital acquisition cost—every customer is pre-qualified
- Contact pages as conversion tools, not marketing funnels
- Email obfuscation through images to filter serious inquiries
The Luxury Paradox
When you sell Ferraris and Bentleys, the best marketing is being hard to find. Kerbeck proves that in high-end automotive, digital visibility can be a liability, not an asset.
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Open Graph Image

https://www.kerbeckcars.com/wp-content/themes/aanWordpress/images/logo.png
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FC Kerbeck
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About kerbeck.com
Company Overview
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Technology Stack
kerbeck.com uses 21 technologies across their website including UserWay, Google Fonts, reCAPTCHA, and more.
Accessibility
UserWay
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
Ghost, WordPress
CDN
cdnjs
Traffic & Audience
kerbeck.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about kerbeck.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kerbeck.com directly at https://kerbeck.com.