In a world obsessed with growth hacking and viral funnels, Kevin Brainard's personal domain receives just 91 monthly visits. Yet the entity behind it—Area of Practice—commands $8.2M in revenue and 42 employees. This isn't a failure of digital strategy; it's a masterclass in elite service economy economics.

"When your revenue is 8 million and your traffic is 91, you're not in the traffic business—you're in the trust business."

The tech stack tells its own story: jQuery, Bootstrap, Slick—tools that prioritize function over flash. There's no CMS, no marketing automation, no chatbot. It's a static business card for a man whose work speaks for itself. The absence of structured data and social profiles isn't an oversight; it's a deliberate choice to let the work, not the web, do the talking.

• Revenue per employee: ~$195k (exceptional for design consultancy)
• Traffic-to-revenue ratio: 1:8.2M (the inverse of typical SaaS)
• Top keyword: 'Jessica Walsh 40 Days of Dating' (300 monthly searches)
• Tech stack: Deliberately dated (jQuery, Bootstrap) for maximum compatibility