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Keystone: The $700k Stealth Giant in Oil & Gas
How a 9-person Norwegian team is quietly digitizing the world's most complex industrial operations
In a world obsessed with AI hype cycles, Keystone is building the digital nervous system for the global oil industry—without the venture capital circus. With just 9 employees and $700k in revenue, they're proving that deep vertical expertise beats broad horizontal platforms every time.
"Keystone isn't selling software—they're selling operational certainty in an industry where mistakes cost millions and downtime is measured in barrels per day."
The Operator's Dilemma
Drilling contractors and operators live in a fragmented world of spreadsheets, legacy systems, and tribal knowledge. Keystone's genius is recognizing that digital transformation isn't about replacing humans—it's about augmenting the 30-year veterans who know that a single misaligned casing program can torpedo a $50M well. Their software becomes the institutional memory that oil companies desperately need as expertise retires.
The 9-Person Powerhouse
While competitors chase scale with 200+ person teams, Keystone operates like a special forces unit. With a strategic leader (Rita Presttun), a UX designer (Bente Rønningsen), and focused sales muscle (Petter Haukali), they've achieved what most SaaS companies need 50 people to accomplish. The 68% organic traffic proves they're not buying leads—they're earning them through genuine domain authority.
The tech stack tells a story of ruthless pragmatism. No AI washing, no blockchain nonsense—just jQuery, Bootstrap, and Google Analytics doing their jobs. They're not building a platform; they're building a utility. Cloudflare protects the infrastructure, while LinkedIn Insight Tag suggests they're quietly mapping the decision-maker graph in an industry built on relationships.
- Vertical depth over horizontal breadth: They own the well planning workflow, period
- Capital efficiency masters: $700k from 9 people = $78k per employee—try that with your VC-backed burn rate
- Trust-based growth: 68% organic means customers find them, not the other way around
- Nordic precision: 100% focus on a region that sets global drilling standards
The Real Opportunity: Industrial Process Software
Keystone proves that the next wave of B2B SaaS winners won't be found in consumer apps or AI wrappers, but in the unsexy, complex workflows where domain expertise creates unassailable moats. For founders and investors: the billion-dollar opportunities are hiding in plain sight, in industries that look boring but run the world.
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Home - Keystone
Transforming how operators and drilling contractors work. The leading global supplier of planning and execution software for well operations.
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About keystone.no
Transforming how operators and drilling contractors work. The leading global supplier of planning and execution software for well operations.
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keystone.no uses 17 technologies across their website including Vimeo, Google Fonts, reCAPTCHA, and more.
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keystone.no receives approximately 3.1K monthly visitors and ranks #5,749,274 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:19 on the site.
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