kezaihui.com
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Kezaihui: The Silent Engine for China's Middle-Market
A $52M revenue SaaS giant quietly powering the digital transformation of local merchants
While tech giants fight for the top 1% of merchants, Kezaihui is building the infrastructure for the other 99%. They aren't chasing unicorns; they're digitizing the backbone of China's local economy.
"Kezaihui isn't selling software; they are selling survival for the mid-market merchant."
The Mid-Market Blind Spot
The data tells a fascinating story. With 158 employees generating $52.1M in revenue, Kezaihui operates with an efficiency ratio of ~$329k revenue per employee. This is a lean, high-margin operation targeting the 'middle'—the local restaurant, the neighborhood salon, the regional service provider who needs full-stack capabilities but lacks the budget for enterprise giants like SAP or the technical know-how for custom development.
The Ecosystem Play
Kezaihui’s secret sauce is its agnostic integration layer. They don't force merchants into a walled garden. Instead, they act as the central nervous system connecting disparate platforms: POS hardware, TikTok/Douyin for short-video marketing, Meituan/Dianping for transaction processing, and private domain traffic (WeChat) for retention. It’s a 'best of all worlds' approach that reduces vendor lock-in—a massive pain point for their demographic.
The traffic profile reveals a mature, relationship-driven business model. With 66% direct traffic, Kezaihui isn't relying on viral SEO hacks; they are capturing high-intent users who know exactly what they want. This suggests high customer retention and a sales-led motion rather than a product-led growth (PLG) strategy typical of consumer-facing apps.
- **Full-Stack Ownership:** From online store setup to inventory and CRM, they eliminate the need for 5 different vendors.
- **Social Commerce Integration:** Deep ties with Bilibili and Douyin allow traditional merchants to tap into Gen-Z spending without becoming content creators themselves.
- **Private Domain Focus:** Unlike platforms that own the customer data, Kezaihui empowers merchants to own theirs, a critical value proposition in China's increasingly regulated data environment.
The Silent Giant of Local Commerce
Kezaihui proves that in a world obsessed with disruption, the most valuable play is often aggregation—connecting existing dots for the masses who can't code.
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本地生活领域的全栈电商解决方案 | 再惠网络科技
再惠为全国本地生活商户提供一站式电商服务，包括在线开店、店铺设计、 市场营销、经营数据监控及库存管理、客户关系管理等，同时提供支付、POS、短视频等增值服务，与抖音、B站等众多社交媒体合作，也对接美团点评、口碑等交易平台，同时有丰富的私域流量解决方案，为广大线下中腰部商家提供了在线经营的便利。
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About kezaihui.com
再惠为全国本地生活商户提供一站式电商服务，包括在线开店、店铺设计、 市场营销、经营数据监控及库存管理、客户关系管理等，同时提供支付、POS、短视频等增值服务，与抖音、B站等众多社交媒体合作，也对接美团点评、口碑等交易平台，同时有丰富的私域流量解决方案，为广大线下中腰部商家提供了在线经营的便利。
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Technology Stack
kezaihui.com uses 11 technologies across their website including HSTS, Lazy Loading, PWA, and more.
Security
HSTS
Performance
Lazy Loading
Web Standards
PWA
Build Tools
Vite, Webpack
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
kezaihui.com receives approximately 395 monthly visitors and ranks #4,775,346 globally. The website has a bounce rate of 6% with visitors viewing an average of 14.9 pages per visit. Users spend an average of 25:03 on the site.
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