In a world drowning in product data, Kezzler is building the invisible plumbing. They don't sell software; they sell the single source of truth for physical products, enabling traceability from factory to landfill. It's a quiet revolution in a noisy market.

"They aren't chasing vanity metrics. With 47% organic traffic, they're building authority in a niche where trust is the only currency."

• Regulatory Tailwind: EU's DPP mandate creates a non-discretionary market.
• Enterprise Grade: 56 employees serving complex compliance needs.
• Niche Dominance: Owns the 'digital product passport' search volume.
• Lean Operations: $7.3M revenue with a compact team suggests high margins.

The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and WordPress. It's not bleeding-edge, but it's reliable and easy to maintain. This isn't a company chasing shiny objects; it's building infrastructure that lasts. The 35% direct traffic is telling—these aren't random visitors; they're returning stakeholders in the compliance loop.