sfty.com
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Resideo's Stealthy Sfty Play
19 employees, $1.7M revenue, and a quiet bet on smart building tech.
In a world of hyper-scaling SaaS unicorns, sfty.com is a quiet anomaly. Backed by Resideo, this 19-person team is tackling the unglamorous, high-stakes reality of multifamily building safety—water leaks, smoke, and temperature—without the typical VC fanfare.
"They aren't building a product for the sake of growth metrics; they are building infrastructure for the physical world."
The Resideo Effect
sfty isn't a typical startup. It's a strategic arm of Resideo, a massive hardware and software provider for home comfort and safety. This gives them immediate credibility and distribution channels that pure-play SaaS startups would kill for. They aren't fighting for attention; they are integrating into an existing ecosystem of security and building management systems.
The Data Disconnect
The most telling stat here is the traffic: zero monthly visits. This isn't a product for end-consumers browsing the web. It's a B2B2C solution sold directly to property managers and building owners. Their growth isn't measured in SEO rankings, but in contracts signed and hardware deployed. The 'Tech Services' label is accurate but understated—they are a hardware-enabled software service.
Their tech stack reveals a modern frontend approach (Tailwind CSS, Swiper) but the real value lies in the backend integration. With leaders like Stein Bakker (CEO) and Espen Schrøder (Co-Founder) steering the ship, they are focused on the 'connected' aspect of their value proposition—remote alerts via an app that prevent catastrophic water damage or fire spread in multi-tenant environments.
- Niche Dominance: Focusing solely on multifamily buildings rather than residential or commercial.
- Hardware-First Software: Leveraging Resideo's physical sensor expertise.
- Silent Growth: No public funding rounds, relying on corporate backing.
The Silent Giant of PropTech?
sfty proves that in B2B infrastructure, you don't need web traffic to build a real business.
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sfty | Home
sfty by Resideo offers connected smoke detection, water leak detection, and temperature monitoring for multifamily buildings, with remote alerts and app.
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About sfty.com
sfty by Resideo offers connected smoke detection, water leak detection, and temperature monitoring for multifamily buildings, with remote alerts and app.
Company Overview
sfty.com Social Media
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Technology Stack
sfty.com uses 17 technologies across their website including HSTS, Contentful, Cloudflare, and more.
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Privacy & Consent
TrustArc
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
sfty.com receives approximately 0 monthly visitors and ranks #7,133,014 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about sfty.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sfty.com directly at https://sfty.com.