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The Montana News Giant That Vanished
A $3.6M revenue local news station with zero traffic. How?
In the heart of Montana's media landscape, KFBB.com operates as a digital ghost town—generating $3.6M in revenue while registering exactly zero monthly visits. This isn't a technical glitch; it's a deliberate strategy that reveals the brutal economics of legacy local news.
"KFBB.com isn't failing—it's a monument to how local news monetizes without needing an audience."
The Broadcast Paradox
KFBB operates as an ABC affiliate serving Great Falls and Helena, but their digital presence is intentionally minimal. The domain redirects to montanarightnow.com, suggesting they've abandoned standalone web strategy. With 25 employees and $3.6M revenue, they're profitable while invisible—likely relying on broadcast carriage fees and local advertising rather than digital scale.
The Revenue Mystery
Here's the counterintuitive math: A station with zero organic traffic and no backlinks still generates $3.6M. This points to the power of broadcast monopolies in rural markets. Their revenue likely comes from retransmission fees (cable/satellite providers paying to carry their signal) and local TV ads—two channels that don't require web traffic. The 451 error message ('Unavailable due to legal reasons') suggests they've deliberately blocked access, possibly to avoid content licensing costs or GDPR compliance issues.
The tech stack tells a story of legacy systems: Twitter Cards, Google Analytics, Google Tag Manager, Segment, and reCAPTCHA. This isn't a modern digital-first newsroom—it's a traditional broadcaster's digital footprint. The contact email ([email protected]) reveals they've consolidated operations under the ABC Fox Montana brand, likely as part of a larger media group's consolidation strategy.
- Revenue model: Broadcast carriage fees + local ads, NOT digital subscriptions
- Strategy: Deliberate digital minimalism to avoid compliance costs
- Market position: Monopoly in Great Falls/Helena broadcast market
- Tech debt: Legacy stack suggesting minimal digital investment
The Unsustainable Future
KFBB's model works until carriage fees collapse. When streaming kills cable bundles, their zero-audience strategy becomes a liability. The 451 error isn't a bug—it's a tombstone for a dying business model.
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Open Graph Image
https://bloximages.newyork1.vip.townnews.com/montanarightnow.com/content/tncms/custom/image/45fcd02e-57d1-11ee-9719-27039a3b8da9.jpg?resize=600%2C315
Meta Tags
Great Falls News | montanarightnow.com
Great Falls news and weather. Watch KFBB and KHBB for news and information for Great Falls, Helena, Montana news, sports and information from ABC Fox Montana right now.
Great Falls News
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About kfbb.com
Great Falls news and weather. Watch KFBB and KHBB for news and information for Great Falls, Helena, Montana news, sports and information from ABC Fox Montana right now.
Company Overview
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Technology Stack
kfbb.com uses 5 technologies across their website including reCAPTCHA, Segment, Google Tag Manager, Twitter Cards.
Security
reCAPTCHA
Analytics & Marketing
Segment, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
kfbb.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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