khou.com
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KHOU.com: The Digital Trojan Horse
How a legacy TV station built a digital empire with 3.1M monthly visits
KHOU.com isn't just a local news website—it's a masterclass in digital transformation. While most local TV stations are struggling to survive, this Houston-based powerhouse is quietly capturing over 3 million monthly visits by turning traditional broadcast into digital dominance.
"They're not competing with CNN or The New York Times—they're dominating hyperlocal search with surgical precision."
The SEO Goldmine They Own
KHOU's keyword strategy is ruthlessly effective. 'Houston weather' (206K monthly searches) and 'Houston news' (10.8K) aren't just traffic drivers—they're revenue engines. By owning these high-intent local queries, they've built a moat that national publishers can't touch. The 3.1M backlinks aren't accidental; they're the result of years of local authority building that turns every storm warning into a traffic spike.
The Audience They Actually Serve
The data reveals a telling pattern: 94.7% of traffic comes from a single country (likely the US, though the data shows 'undefined'). This isn't a bug—it's a feature. While global media companies chase scale, KHOU doubles down on hyperlocal relevance. When Brianna Aguilera's name generates 103K monthly searches, it's not celebrity worship—it's proof they've built a personality-driven news brand where local journalists become digital celebrities.
The tech stack tells its own story. Priority Hints, Google Fonts, and DoubleClick Floodlight aren't flashy, but they're ruthlessly efficient. This is a lean operation focused on performance over innovation. With 276 employees generating $52.3M in revenue, they're pulling in nearly $190K per employee—numbers that would make most digital media startups weep.
- Direct traffic (46%) proves brand strength that most digital-only outlets can't replicate
- Organic search (42%) shows they're winning at SEO without chasing algorithm hacks
- 3.1M backlinks demonstrate content authority built on local trust, not viral stunts
- The 'khou 11' keyword (2.2K searches) shows viewers still remember broadcast channel numbers
The Lesson for Digital Strategists
KHOU proves that in media, local beats global, trust beats virality, and broadcast credibility is a digital asset waiting to be monetized. They're not a TV station with a website—they're a digital platform that happens to own a TV station.
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About khou.com
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khou.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
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Google Fonts
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DoubleClick Floodlight
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Priority Hints
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khou.com receives approximately 3.1M monthly visitors and ranks #23,543 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:58 on the site.
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This page provides publicly available information about khou.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit khou.com directly at https://khou.com.