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Kicksaw: The Salesforce Consulting Rebellion
How a boutique firm is rewriting the rules of enterprise consulting with 87 employees and $12.6M in revenue.
In a market dominated by bloated consultancies that bill by the hour and over-engineer solutions, Kicksaw is building a $12.6M counter-movement. They aren't just implementing Salesforce; they are executing a surgical strike on the inefficiencies of traditional tech consulting, focusing on high-ROI outcomes for healthcare, tech, and finance.
"Kicksaw proves you don't need 10,000 employees to dominate a niche—you need 87 focused ones."
The Efficiency Paradox
With only 87 employees generating $12.6M in revenue, Kicksaw averages ~$144k per employee. This is a remarkably high efficiency ratio for a service-based business, suggesting a lean operational model and premium pricing power. Unlike agencies drowning in overhead, they likely rely on a high-impact, low-headcount strategy, leveraging their 'The Way Salesforce Consulting Should Be' ethos to avoid the scope creep that plagues larger firms.
Niche Dominance vs. Generalist Noise
Kicksaw targets three distinct verticals: Healthcare & Life Sciences, Tech, and Finance. This is a calculated risk. By avoiding the 'we do everything' trap, they build deeper domain expertise. The data shows 840 monthly searches for 'kicksaw' alone—indicating a strong brand recall. However, the presence of niche keywords like 'regenexx revenue' suggests they are capturing highly specific, high-value client queries that generalist competitors miss.
The traffic distribution reveals a healthy balance. With 47% direct traffic, nearly half of their visitors are typing the URL directly—a sign of strong brand equity and repeat business. The 36% organic search traffic indicates they are winning the SEO war for Salesforce-related queries, likely through their Knowledge Center blog, which serves as a lead magnet for technical decision-makers.
- High-Value Focus: Targeting regulated industries (Healthcare, Finance) where Salesforce complexity demands specialized expertise.
- Lean Operations: Revenue-per-employee metrics suggest a highly optimized delivery model, likely avoiding the 'bench' overhead of big agencies.
- Brand Authority: Strong direct traffic (47%) indicates they aren't just chasing leads; they are building a destination.
The Boutique Scalability Model
Kicksaw challenges the myth that you need to scale headcount to scale revenue. They are the anti-consultancy.
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Kicksaw | The Way Salesforce Consulting Should Be
We help the Healthcare & Life Sciences, Tech, and Finance industries use Salesforce to its fullest potential in order to improve performance and maximize ROI.
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About kicksaw.com
We help the Healthcare & Life Sciences, Tech, and Finance industries use Salesforce to its fullest potential in order to improve performance and maximize ROI.
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Technology Stack
kicksaw.com uses 13 technologies across their website including HSTS, jsDelivr, AWS CloudFront, Cloudflare, and more.
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jsDelivr
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AWS CloudFront, Cloudflare
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Traffic & Audience
kicksaw.com receives approximately 7.9K monthly visitors and ranks #2,697,172 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:29 on the site.
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