kijiji.ca
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Canada's Classified Titan
How Kijiji commands 16M monthly visits with a minimalist tech stack
While Silicon Valley chases AI hype, Canada's most trusted marketplace quietly dominates with a 20-year-old classifieds model. Kijiji doesn't just beat Craigslist north of the border—it defines it.
"Kijiji's 63% direct traffic proves it's not a search engine discovery—it's a daily habit."
The Canadian Ecosystem
With 296 employees generating $47.2M in revenue, Kijiji achieves remarkable efficiency. Each employee generates ~$160K in revenue—higher than many SaaS companies. Their 95.6% Canadian traffic concentration shows a hyper-local focus that global platforms like Facebook Marketplace struggle to replicate. They've built a moat not through algorithmic complexity but through community trust and local dominance.
The SEO Juggernaut
Kijiji's organic strategy is brutally effective. Ranking for 'kijiji' (441K monthly searches) is table stakes, but they dominate geo-modified terms: 'kijiji ontario' (30.8K), 'kijiji toronto' (27.9K), 'kijiji calgary' (24.8K). This isn't accidental—it's a deliberate local SEO play that turns generic searches into branded queries. The 17.5M backlinks (2.5x their monthly visits) suggest they've become the de facto authority for Canadian classifieds.
The tech stack tells a story of pragmatism over flash. Next.js and PWA support suggest modern web performance, but the absence of heavy frameworks is telling. They're not building an AI marketplace—they're optimizing a transaction engine. Microsoft Ads and Facebook Pixel reveal their revenue model: classifieds and premium listings, not data brokering. This is a business that understands its constraints.
- Direct traffic dominance (63%) signals brand authority, not algorithmic dependency
- Geo-specific keyword strategy creates local monopolies
- Minimalist tech stack prioritizes speed over feature bloat
- Trustpilot 2.6/5 rating suggests user experience friction, not product-market fit issues
The Unsexy Billion-Dollar Lesson
Kijiji proves that dominating a single market with a boring, efficient model beats chasing global scale with complex tech. Their 16M monthly visits come from being indispensable locally, not globally innovative.
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5 keywordsHow is Kijiji's SEO?
Open Graph Image
https://www.kijiji.ca/next-assets/images/fb_desktop.jpg
Meta Tags
Kijiji - Buy, Sell & Save with Canada's #1 Local Marketplaces | Kijiji
Visit Kijiji Classifieds to buy, sell, or trade almost anything! New and used items, cars, real estate, jobs, services, vacation rentals, and more virtually anywhere in Canada.
Kijiji Canada
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Reviews (20)
Great Customer Service
I cannot tell you how pleased I am that Kijiji offers “human” Customer Service without even having to go through a machine to get it. I had a problem posting one of my Kijiji ads and emailed to get help. Kijiji responded quickly and I got professional help that I could understand from Hassan. I highly recommend Kijiji as the best choice for buying and / or selling your wants and needs. Not so long ago when you called a business your call would be answered by a “human”. That “human” would transfer your call to another “human” that would expeditiously fix your problem. That was called Customer Service. Regrettably Customer Service has now been replaced by DIY Customer Disservice. If you cannot maneuver the DIY Customer Disservice on your own you have to speak to a “human”. Sometimes there is no “human” Customer Service of any kind available. You have to either deal with a machine or ask the “Community”. The “humans” have all been fired or never hired. When a business asks for your patronage does it not have an obligation to provide you with some acceptable level of Customer Service? The top executives now make unjustified obscene amounts of money while the people that actually create the wealth struggle to get by. “Humans” are replaced by machines. You have to wait forever to speak to a “human”. Those “humans” are usually underpaid working in poor conditions. Those “humans” often live in South America or Asia with English not being their first language. They are often poorly trained so that you may have to repeatedly wait forever trying to get help more than once. Those “humans” may have thick accents so that they are very difficult to understand. The phone connections may be very poor adding to the comprehension difficulty. Customers are now treated like annoying garbage. Their time and inconvenience mean nothing. They have to wait forever to speak to an unqualified “human”. Customers are in part responsible for this treatment because they put up with it thinking that it is unavoidable. There is the expression: “The good old days” when people were civil with respect and manners and your business was appreciated. We are of the generation that fondly remembers those times and long to see them return. Regrettably we are resigned that they never will. With the advent of AI the situation will get worse a lot worse.
This website does it's job.
This website does it's job. YET, items that are being sold in one place linked with another city 200km away for some reason. Random business ads are everywhere too. I like the fact that I can advertise my apartment for free, but I don't like the fact that people call me to know where it is when it's properly listed just because kijiji randomly associate it with other cities.
I am not sure about Kijiji anymore
I am not sure about Kijiji anymore. You get punters who want to pay $5 for something you are selling for a good price and when you say no I have decided to keep the product as I think your offer unreasonable they write a poor review. That is essentially a review against my character. Who needs that. I will choose not to use Kijiji anymore. They want goods for nothing to re sell them. Best to just donate them to charity.
THIS DOES NOT DESERVE 1 STAR - Issue Summary – Kijiji Paid Advertisement Dispute Summary
Issue Summary – Kijiji Paid Advertisement Dispute Paid $33.29 CAD (American Express) for a promoted ad under the Classic Cars category on Kijiji (Adevinta). Was severly overcharged for the ad which Kijiji refused to address - but just dismissed me with rude responses. The ad did not appear in the category it was paid for and was hidden behind an undisclosed “Wanted” filter, making it effectively invisible to normal users. Could not bee seen in Classic Cars category ??? Despite paid promotion, the ad received negligible views (approx. 13 views over 24+ hours) in a highly popular catergory - Classic Cars Filtering limitations and visibility restrictions were not disclosed prior to payment. Customer ONLINE support was contacted six times over 24+ hours and failed to correct placement, visibility, or provide a refund. Support responses were dismissive and placed responsibility on the customer despite documented evidence. Billing records referenced an ad that did not match the screenshots provided, indicating a billing-to-ad mismatch AND WAS SEVERLEY OVERCHARGED FOR ???. Due to non-delivery of the paid service, the ad was deleted and a formal American Express chargeback was initiated. Full email chain, screenshots, and billing confirmations were submitted as evidence. Dispute reason: services not rendered and misrepresentation of paid advertising. Since Adivinta took over Ebay and Kijiji the site has gone downhill rates rise almost weekly - ads are now all paid for with 1 limit of free ads - page views are now almost none existant = it is a sinking ship with clowns at whelm . Do not and I mean do not waste your time there and support a European corporate greed corporation who does not care just wants to suck every dollar out of you!! Kijiji does this intentionly to force you into paying for a top page ad @ $435.00 plus taxes for 1 month to get any exposure - they truly are scammers who do not care - JUST WANT MONEY. SUPPORT IS NONE EXITANT - NO WAY TO PHONE CONTACT THEM - THE EMAIL SUPPORT NEVER REPLIES AND IF THEY DO IT IS A GENERIC WE WILL GET BACK TO YOU - LAUGHABLE
No way to review in case of bad transaction.
When you buy something and get ripped off by a dishonest seller, there is no way to leave a review about that seller unless the seller himself asks you to do a review. Obviously dishonest sellers never do and Kijiji is no help in allowing reviews that would help guide their buying clientele properly. I would suggest they change their biased review policy and allow reviews by users who has a chat history on removed ads.
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About kijiji.ca
Visit Kijiji Classifieds to buy, sell, or trade almost anything! New and used items, cars, real estate, jobs, services, vacation rentals, and more virtually anywhere in Canada.
Company Overview
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Technology Stack
kijiji.ca uses 14 technologies across their website including Font Awesome, Sentry, DoubleClick Floodlight, Microsoft Ads, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
SpeedCurve, Clarity, Google Tag Manager
Performance
Lazy Loading
Web Standards
PWA
Traffic & Audience
kijiji.ca receives approximately 16.0M monthly visitors and ranks #2,562 globally. The website has a bounce rate of 28% with visitors viewing an average of 7.0 pages per visit. Users spend an average of 5:37 on the site.
The majority of kijiji.ca's traffic comes from undefined, undefined, .
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This page provides publicly available information about kijiji.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kijiji.ca directly at https://kijiji.ca.