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killstar.com
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killstar.com

27 technologies
VerifiedVisit1.8M/mo$29M12627 Tech25 Leads
Deep Dive

Killstar: Dark Fashion's Digital Empire

Unraveling the success of a gothic clothing giant

In the realm of alternative fashion, Killstar.com stands as a beacon of darkness, channeling raw energy into every stitch. With a global footprint and a dedicated following, this lifestyle brand has carved out a unique niche in the market.

1.8M
monthly visits
Top 23K
global rank
39%
organic search
51%
direct traffic

"Killstar's success is a testament to the power of niche branding in the digital age."

A Loyal Following

Killstar boasts a dedicated fanbase, with over 50,000 reviews on Trustpilot, averaging a 4.4/5 rating. This loyalty translates into 51% direct traffic, indicating a strong brand affinity.

Growth Story

From its inception, Killstar has grown to employ 126 people and generate $28.7M in revenue. Their unique positioning in the gothic and alternative clothing market has driven significant organic growth, with 39% of traffic coming from search engines.

Killstar's success is not just about clothing; it's about creating a lifestyle. Their brand resonates with individuals who seek to express their emotional power and raw energy through fashion.

  • Over 77,000 backlinks, showcasing a strong online presence
  • Active social media profiles across TikTok, Twitter, YouTube, Facebook, and Instagram
  • A diverse tech stack including Swiper, Tailwind CSS, and Bootstrap, ensuring a seamless user experience
Lack of structured data types on their website
Strong brand identity and loyal customer base
No clear H1 tags identified, which could impact SEO
Effective use of social media to engage with their audience

Killstar's Future: Bright and Dark

With a dedicated team and a loyal following, Killstar is poised to continue its reign in the alternative fashion market, blending style with substance.

What tech stack does Killstar use?

41 detected
Programming Languages1
Email Marketing1
Customer Support1
Reviews1
E-commerce & Payments3
Analytics & Marketing1
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics14
G
Google Analytics
M
Microsoft Clarity
A
Amazon CloudFront
J
jsDelivr
M
Microsoft Clarity
G
Google Static
T
Tracking Service
G
Google Tag Manager
G
Google APIs
A
Amplitude
B
Bing
C
Cloudflare
A
Analytics Service
S
Sentry

How much traffic does Killstar get?

Traffic & Engagement

2.1M
Monthly Visits
-31.7%
4.6
Pages/Visit
6:11
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+15%
1.8M
Oct 2025
Oct
3.1M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Rankings

#26,037
Global Rank
#11,586
United States Rank
Retail
Category

Backlinks & Authority

77.6K
Backlinks
5.8K
Ref. Domains
59
Authority Score
Low
Penalty Risk
Backlinks Trend-12%
88.0K
Jul 2025
Jul
81.8K
Aug 2025
Aug
77.4K
Sep 2025
Sep
80.6K
Oct 2025
Oct
80.2K
Nov 2025
Nov
77.6K
Dec 2025
Dec

Search Traffic

Organic
343.2K
Paid
1.7K

Top Organic Keywords

#1killstar
49,500 vol24.7%
#1killstar clothing
5,400 vol2.7%
#1kill star
2,400 vol1.2%
#1killstar apparel
2,400 vol1.2%
#1goth boots
6,600 vol1.0%

Where is Killstar's audience located?

🇺🇸United States45.4%
🇬🇧United Kingdom23.2%
🇩🇪Germany8.1%
🇫🇮Finland7.8%
🇫🇷France1.5%

Device Distribution

Desktop15.5%
Mobile84.5%

What keywords does Killstar rank for?

5 keywords
1killstar75.3K vol$0.35
2killstar uk2.1K vol$0.30
3killstar clothing2.3K vol$0.53
4killstar eu1.3K vol$0.63
5kill star1.2K vol$0.53

How is Killstar's SEO?

Open Graph Image

OG Image preview
og:image

http://www.killstar.com/cdn/shop/files/KS-Logo_7d73105a-b8ba-4e68-82fc-d4017a954365_1200x628.jpg?v=1767700643

Meta Tags

title59 chars

Gothic & Alternative Clothing | In Goth We Trust | Killstar

description115 chars

Clothing & Lifestyle company with a twist of darkness, channeling emotional power and raw energy into every thread.

og:title

Gothic & Alternative Clothing | In Goth We Trust

languageEN

Who works at Killstar?

Loading leads...

What do customers think of Killstar?

KILLSTAR

KILLSTAR

4.4
50,855 reviews
✓ Claimed

Categories

Women's Clothing Store#139

Activity & Engagement

Reply Rate
27.53623188405797%
Avg. Reply Time
10.0 days
Claimed Date
6/16/2017

Contact Information

Address:
Unit 9 Boundary Road
Glasgow, GB

Reviews (20)

Filter by rating:
Scarlet
1/21/2026
🇬🇧 United Kingdom5 reviewsShopifyVerified2 reviews on this domain
Experience date: 12/24/2025
My favourite online shop

My favourite online shop. Every time I have been delighted by my purchases when they arrive. Good quality and stylish. Fast delivery.

Jacqueline Chambers
1/21/2026
🇬🇧 United Kingdom9 reviewsShopifyVerified4 reviews on this domain
Experience date: 12/17/2025
Awesome as always

Awesome as always

Katharine V
1/21/2026
🇬🇧 United Kingdom10 reviewsShopifyVerified
Experience date: 12/24/2025
Lovely clothing

Killstar clothing is dark, mysterious and of very high quality. My order was processed quickly and delivery was prompt with no fuss. Everything you want from a mail order company

Henrietta
1/21/2026
🇬🇧 United Kingdom10 reviewsShopifyVerified
Experience date: 12/16/2025
Great service

Great service, speedy delivery. Really lovely clothing, good quality

Kirsty
1/21/2026
🇬🇧 United Kingdom6 reviewsShopifyVerified
Experience date: 12/24/2025
Products always quality

Products always quality, packaged securely.love this company

Frequently Asked Questions about Killstar

What is Killstar's Revenue?
Killstar generates approximately $29M in annual revenue. With 126 employees, that's $228,000 per employee.
What does Killstar do?
Clothing & Lifestyle company with a twist of darkness, channeling emotional power and raw energy into every thread.
How fast is Killstar growing?
Killstar has declined by 31.7% in the last 6 months according to traffic data. employee count has changed by 16% year over year.
How do people interact with Killstar?
When visiting Killstar, visitors view an average of 4.6 pages per visit, and spend around 6:11 on the site, and the bounce rate is 45.9%.
How do people find Killstar?
1.7M people (83%) visit Killstar directly. 343.2K (16%) find them through organic search. 1.7K (0%) come through paid advertising.
Who uses Killstar?
Killstar's top market is United States with 946.4K visitors (45.4%). United Kingdom is 2nd with 484.0K (23.2%). Germany is 3rd with 168.2K (8.1%).
What technologies does Killstar use?
Killstar uses 27 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, PHP.
Who are Killstar's competitors?
Killstar's main competitors include KREWE, Monica and Andy, Brideside, Morilee by Madeline Gardner, Ganni A/S. These companies operate in similar markets and compete for the same customer base.
What do customers think of Killstar?
Killstar has a Trustpilot score of 4.4 out of 5 (4 stars) based on 50,855 customer reviews.

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What are Killstar's key pages?

Export killstar.com Data

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About killstar.com

Clothing & Lifestyle company with a twist of darkness, channeling emotional power and raw energy into every thread.

Company Overview

killstar.com
Website
lifestyle
Industry
#22,818
Global Rank
1.8M
Monthly Visitors
27
Technologies
25+
Employees

killstar.com Key Pages

Technology Stack

killstar.com uses 27 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CDN

jsDelivr, KeyCDN

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

1.8M
Monthly Visits
39%
Bounce Rate
6.4
Pages/Visit
3:32
Avg. Duration

killstar.com receives approximately 1.8M monthly visitors and ranks #22,818 globally. The website has a bounce rate of 39% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 3:32 on the site.

The majority of killstar.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is killstar.com?
Clothing & Lifestyle company with a twist of darkness, channeling emotional power and raw energy into every thread.
What technologies does killstar.com use?
killstar.com uses 27 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 21 more. View the full tech stack analysis above.
How do I contact killstar.com?
You can contact killstar.com via email at [email protected] or through their contact page.
What are killstar.com's social media accounts?
killstar.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is killstar.com hiring?
Check killstar.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is killstar.com?
killstar.com receives approximately 1.8M monthly visitors and ranks #22,818 globally. Traffic is declining by 3.6% month-over-month.

Related Searches

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This page provides publicly available information about killstar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit killstar.com directly at https://killstar.com.