kimray.com
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Kimray: The 76-Year-Old Unicorn You've Never Heard Of
How a $208M industrial valve company dominates search without a single investor
While Silicon Valley chases AI valuations, Kimray quietly generates $208M annually selling control valves to the oil and gas industry. Founded in 1948, this employee-owned powerhouse proves you don't need venture capital to build an empire—just 680 people who know how to engineer the hell out of a valve.
"They don't sell parts—they sell partnerships. And that's why 63% of their traffic comes from engineers typing specific part numbers into Google."
The Long-Tail SEO Goldmine
Kimray's top keyword isn't 'industrial valves'—it's '2 fmt 600rf po 1/2 iv s6 viton' with 240 monthly searches. This is the industrial equivalent of Amazon dominating 'long-tail' searches. When a plant engineer needs a specific valve for a natural gas main at 2 AM, they're not browsing—they're searching for the exact part number. Kimray owns that moment. Their keyword strategy reveals a deep understanding of their customer's workflow: technical, specific, and urgent. While competitors fight for broad terms, Kimray captures high-intent buyers at the moment of purchase.
The Partnership Playbook
With 680 employees generating $208M, that's $306K revenue per employee—exceptional for industrial manufacturing. But the real story is in their positioning: 'We're more than parts. We're a partnership.' This isn't marketing fluff. In heavy industry, where downtime costs $100K+ per hour, the vendor who answers the phone at midnight and ships same-day is worth a premium. Kimray's 27% direct traffic shows customers bookmark them, not Amazon or McMaster-Carr. They've built a moat through relationships, not just transactions.
The tech stack tells a story of pragmatic modernization. jQuery and Bootstrap suggest legacy systems, but Vite and Tailwind CSS reveal aggressive digital transformation. They're not rebuilding everything—they're surgically improving customer-facing experiences. Cloudflare protects their global operations, while Google Analytics and Tag Manager optimize conversion paths. This is a company that respects its roots but isn't afraid to modernize where it counts.
- CEO Thomas Hill leads a debt-free, employee-owned enterprise
- VP of IT Joe Cusimano bridges manufacturing and digital infrastructure
- Supply chain VP Erin Wendling ensures 24-hour shipping on critical parts
- Their 'apk5' keyword (1,990 searches) hints at proprietary product lines
The Real Unicorn Isn't in Your Feed
Kimray proves that boring industries, deep expertise, and customer obsession beat hype cycles every time. They're not disrupting—they're enduring.
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Oil and Gas Control Equipment | Kimray
Founded in 1948, Kimray pledges the highest quality valves and control equipment with true customer service. We're more than parts. We're a partnership.
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About kimray.com
Founded in 1948, Kimray pledges the highest quality valves and control equipment with true customer service. We're more than parts. We're a partnership.
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kimray.com uses 16 technologies across their website including Google Maps, Font Awesome, Adobe Fonts, Drupal, and more.
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kimray.com receives approximately 102.1K monthly visitors and ranks #387,182 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:49 on the site.
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