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Kindrid: The Unsung Giant of Church Giving
A 24-person team generating $2.2M in revenue challenges the status quo.
In a market dominated by giants like Tithe.ly and Pushpay, Kindrid operates as a stealthy, high-efficiency machine. With just 24 employees, they are generating $2.2M in revenue, proving that in the niche of church technology, focus beats scale.
"Kindrid isn't just selling software; they are selling a behavioral change for churches, prioritizing recurring participation over one-off transactions."
The Efficiency Play
Kindrid boasts a revenue-per-employee ratio of roughly $91,000. For a bootstrapped or self-sustaining SaaS in a vertical market, this is a remarkably healthy number. It suggests a lean operation that has optimized its customer acquisition costs and relies heavily on brand recognition (56% direct traffic) rather than expensive paid search.
The Niche Trap
The data reveals a potential vulnerability: 100% of their traffic is 'undefined' in geographic terms, and their search volume is low. 'Kindrid' only commands 410 monthly searches. This suggests they are either extremely localized or have a ceiling on their growth. For investors, this looks like a stable cash cow, but for founders, it's a warning about the limits of hyper-niche B2B.
Their tech stack is modern but pragmatic. They utilize Tailwind CSS and Goober for styling, suggesting a frontend team that values utility over bloat. However, the reliance on jQuery and older libraries like Slick indicates legacy code that might be slowing down innovation compared to React-based competitors. They are capturing the market they have, but are they building for the future?
- High Direct Traffic (56%): Indicates strong brand loyalty or word-of-mouth within church circles.
- Low Organic Visibility (22%): They are not winning the SEO war against larger competitors.
- Tech Debt Risk: Reliance on jQuery suggests an aging architecture.
- Single Review: Their Trustpilot presence is virtually non-existent, relying on private testimonials rather than public social proof.
The Quiet Giant
Kindrid proves you don't need to be the biggest to be the most profitable. They are the definition of a 'lifestyle business' in a high-growth vertical—stable, focused, and quietly lucrative.
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Welcome to Your Church’s Giving Platform | Kindrid
Our Church Success Coaches and customized resources help you launch online giving and inspire consistent participation at your church. Get started today.
Kindrid
Equip 100% of your church to give instantly. Kindrid is YOUR church giving platform. Enable everyone to give instantly—by text, online, app, mobile, tablet, desktop and so much more with Kindrid!
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kindrid.com
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Reviews (1)
Frustrating Experience with Support and Service
Good afternoon, I'm writing to confirm my review associated with KINRID Support Ticket number #1034968. Our goal is to shield churches from unnecessary financial and emotional strain. The issue began in February when we ordered a new website for our organization and chose to integrate KINDRID's donation system. The only change required was updating our bank account details. However, since February, we've been unable to make this update. We've been asked four times to submit a voided check and twice for a statement from the organization’s account. Each time we reached out to support, they created a new ticket and instructed us to wait 72 hours for an email, which we never received over the past three months. Meanwhile, they continue to charge a monthly subscription fee without providing any service. We are sharing our experience to warn others about this lack of professionalism and inaction. Please consider other services to ensure your needs are met. I pray for understanding and patience, and may everyone be blessed. Thank you. P.S. (04/17/2024) Hello again, After posting the review, I was contacted by the Support team via email. They informed me that it would take 2-3 business days for the Processing Team to validate my bank information. Once approved, I will receive a separate confirmation email. 2-3 days once more... I've grown quite accustomed to this waiting period...
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About kindrid.com
Our Church Success Coaches and customized resources help you launch online giving and inspire consistent participation at your church. Get started today.
Company Overview
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Technology Stack
kindrid.com uses 15 technologies across their website including Wistia, reCAPTCHA, Sentry, and more.
Video
Wistia
Security
reCAPTCHA
Error Tracking
Sentry
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
kindrid.com receives approximately 2.5K monthly visitors and ranks #6,226,310 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:37 on the site.
The majority of kindrid.com's traffic comes from .
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This page provides publicly available information about kindrid.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit kindrid.com directly at https://kindrid.com.