Pushpay's genius wasn't in technology, but in focus. While fintech giants chased millennials, they targeted congregations—communities with higher retention, deeper trust, and a built-in payment ritual. With 498 employees and $90M in revenue, they've proven that vertical SaaS in 'unsexy' industries beats horizontal plays every time. Their 59% direct traffic (versus 15% organic) reveals a captive audience that doesn't need to be sold—they need to be served.

Pushpay's tech stack is deliberately unremarkable—jQuery, Bootstrap, jQuery plugins like Slick and Swiper. This isn't a bug; it's a feature. Churches don't want bleeding-edge tech. They want reliability. With only 6 Trustpilot reviews despite 2.2M monthly visits, their growth is driven by word-of-mouth and partnerships, not digital marketing. The 'undefined' country dominating their traffic (94.1%) is likely a data artifact, but it underscores their US-centric, relationship-driven model.